The New GTM Agency Playbook After AI ft Jérémy Grandillon | TC9

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jgrss Episode SummaryIn this episode, Ben Reed sits down with Jérémy Grandillon, founder of TC9, to discuss why traditional lead generation agencies are struggling and how AI-powered GTM engines are reshaping modern sales, marketing, and RevOps. They dive into CRM optimization, AI adoption, Claude Code, GTM engineering, and why strategy, business context, and human judgment will become the most valuable skills in an AI-first world.What You'll LearnWhy the traditional lead generation agency model is breaking downThe importance of product-market fit before scaling outboundHow AI GTM engines improve sales, marketing, and RevOps processesWhy CRM optimization creates hidden revenue opportunitiesHow Claude Code is changing GTM engineeringAI adoption challenges inside enterprise organizationsWhy strategy and business context matter more than automationFeatured GuestJérémy Grandillon - Founder of TC9, an AI GTM automation agency helping companies modernize sales, marketing, and RevOps through intelligent workflows and GTM engines.HostBen Reed, Host of the Next Gen Sales Leaders PodcastEpisode Highlights[00:01:00] Why lead generation agencies are broken and TC9's pivot to AI GTM automation[00:05:00] Product-market fit vs. scaling outbound: why most clients churn[00:13:00] GTM engines and moving beyond traditional lead generation[00:17:00] CRM optimization and uncovering hidden revenue opportunities[00:35:00] GTM consulting, audits, and where AI creates the most ROI[00:40:00] AI adoption inside enterprise organizations and data privacy concerns[00:46:00] Claude Code, AI workflows, and the future of GTM engineering[00:55:00] AI for prototyping vs. production software[01:01:00] Why expertise, judgment, and taste will become more valuable than execution[01:07:00] AI, the future of work, and what's nextConnect with JérémyLinkedIn: https://www.linkedin.com/in/jeremygrandillon/Follow Ben on SocialLinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for conversations on GTM engineering, RevOps, AI, sales leadership, and the future of B2B growth. If you found value in today's conversation, please leave a review.Join Our B2B GTM & RevOps Entrepreneur Communityhttps://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jgrss