The New Indian Perfume Story Smells Different

On this episode of ChaiNet, we sit down with Ali Syed, founder of Ōkami Parfums, a made-in-India brand inspired by Japanese minimalism.Ali went from policy and development banking to building fragrance. We talk about why India supplies ingredients but not brands, whether young Indians treat perfume like sneakers, how you sell scent online, and where AI helped him build Ōkami.If you think Indian perfume is only attar and old-world luxury, this one’s for you.Listen to Ali Syed on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com