EPISODE · May 13, 2026 · 33 MIN
The New Patient Goldmine Most Practice Owners Ignore with Michael Arias
from Dental Practice Heroes · host Dr. Paul Etchison
One strategy. An almost infinite ceiling. And most of your competitors aren't willing to do it.In this episode, founder of The Dental Marketer Michael Arias breaks down the no-cost strategy he calls ground marketing. You'll learn what it actually takes to get results, from the exact scripts to use with local businesses to how to identify the person on your team built to run it.Topics discussed:The REAL framework that makes ground marketing actually workWhat most people get wrong about ground marketingThe apartment complex playbookWhat to say when you walk into a new businessHow to work events and fill your signup sheetThe locations most owners overlookTraits the person in charge needs to haveThe mindset shift that helps you overcome rejectionConnect with Michael Arias:https://thedentalmarketer.org/Listen to The Dental Marketer podcast:https://thedentalmarketer.site/podcastThis episode was produced by Podcast Boutique https://www.podcastboutique.comRegister for all Free upcoming webinars HERE Join our Newest and Best Coaching Program, Click Here for More InformationTake Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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One strategy. An almost infinite ceiling. And most of your competitors aren't willing to do it. In this episode, founder of The Dental Marketer Michael Arias breaks down the no-cost strategy he calls ground marketing. You'll learn what it actually takes to get results, from the exact scripts to use with local businesses to how to identify the person on your team built to run it. Topics discussed: The REAL framework that makes ground marketing actually workWhat most people get wrong about grou...
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The New Patient Goldmine Most Practice Owners Ignore with Michael Arias
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