The New World of Personal Branding, with Rocky Buckley

Rocky is an entrepreneur, coach, consultant, and the creator of a program called Platinum Path, where he helps people reinvent their expertise and shift into a high-priced, lifestyle-friendly business model. Over the last 20 years Rocky has helped his clients bring over 100 million dollars in training and info products to the market. He's consulted on over 3000 projects for clients ranging from billion-dollar brands like Pearson, Wiley, and Macmillan, to experts, authors, and entrepreneurs in 7 countries and over a hundred different markets. But he’s accessible. You can hang out with him every day in his free Facebook group, called The Power Persona Project. Rocky talked about how and when personal branding is a plus for a copywriter, and some inside secrets you can use for yourself or your clients. Effective branding requires inner and outer work, Rocky says. He gave some great tips and benchmarks to give you a fuller working understanding about personal branding. Rocky’s Facebook Group: https://www.facebook.com/groups/powerpersona Download.