The Next Evolution of AI, Search, and Advertising

from Decoding AI for Marketing · host Michael Walrath, Rex Briggs, Greg Stuart

Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into AI experiences is the wrong answer, clicks are disappearing, and the future of AI marketing will look more like structured data and affiliate-style value exchange than traditional advertising.Yext CEO on Search in the Age of AI: https://www.barrons.com/video/yext-ceo-on-search-in-the-age-of-ai/F798C382-AB67-47FD-AA54-4BEA89F5F38FYext’s Visibility Brief on Brand Visibility in AI Search: https://martech.org/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search/ Listen on your favorite podcast app: https://pod.link/1715735755

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This episode was published on January 27, 2026.

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