The Next Gen Creative Toolkit feat. Chris Branch

The Next Gen Creative Toolkit feat. Chris Branch In this captivating episode, Drew Brucker and Rory Flynn sit down with Chris Branch, the founder of creative agency Seedily, to unravel the fascinating journey of generative AI. The conversation kicks off with Chris sharing his experiences from the early days of Midjourney, painting a vivid picture of how far AI has come in such a short time. As the discussion unfolds, the trio dives into the rapid evolution of AI technology, particularly in image and video creation. They explore how community engagement has played a crucial role in shaping these tools and driving their development forward. The conversation transitions into the exciting world of AI-integrated music, opening up new possibilities for creators. The group doesn't shy away from the challenges either. They tackle the complexities of marketing and user onboarding in this fast-paced landscape, emphasizing the need for effective use cases and workflows to help newcomers navigate these powerful tools. Chris, Drew, and Rory bring the conversation to life with real-world examples, discussing how major brands like Coca-Cola are leveraging AI in their marketing strategies. They also delve into the unexpected ways AI is making waves in the fine art world, even finding its way into prestigious exhibitions. As the episode draws to a close, the focus shifts to the future. The trio explores the myriad opportunities AI presents for creators and brands alike, from innovative marketing approaches to novel ways of monetizing creativity. They leave listeners with a sense of excitement about the potential of AI, while also emphasizing the importance of adaptability in this rapidly changing landscape. It's a journey through the past, present, and future of AI creativity that you won't want to miss. --- ⏱️ Midjourney Fast Hour [00:00] Guest Introduction [05:45] Early Midjourney Days [12:08] AI in Music [16:17] Video AI Evolution [21:24] Layers in Midjourney? [26:44] User Onboarding Challenges [32:37] Coca-Cola Partnership [38:44] AI Art Exhibition [42:42] Creative Ideation Process [47:47] Brands Embracing AI [52:30] AI in Hollywood [56:00] Monetizing AI Skills [59:15] Future AI Predictions [01:03:52] Community Building Importance [01:07:45] Closing Thoughts