The Niche Famous Framework: Becoming the Obvious Choice Before Anyone's Buying - with Tycho Luijten

Cold outbound is annoying and inbound alone is slow. So how do you become the obvious choice before a prospect even starts looking? Tycho Luijten, CEO and co-founder of Dapper — a 70 person B2B marketing agency in Rotterdam and Lisbon behind a Wolf of Wall Street parody that reached millions of views — joins Michael Jäger to break down the NICHE FAMOUS FRAMEWORK: how a narrow ICP and personal LinkedIn content built an agency's brand before it had an ad budget. In this episode: ✌️ Win #1 — The Niche Famous Framework: picking an audience small enough to fit in a stadium and becoming known, trusted, and preferred inside it through personal profiles, not a company page. ✌️ Win #2 — Owning listicles, then owning GEO: how ranking in B2B agency listicles built early authority, and why Dapper now applies the same tactic to get cited by ChatGPT and Claude. 🌱 Fail — The outbound email that read as narcissistic: why leading with his own credentials instead of the prospect's problem backfired, and what public feedback taught him. Whether you're building a personal brand or trying to make your B2B marketing findable by both search engines and AI, this episode gives you a concrete, tested playbook for becoming niche famous. Connect with Tycho: 🔗 LinkedIn: https://www.linkedin.com/in/tycholuijten/ 🔗 Dapper: https://dapper.agency 🎙️ Beyond Revenue is hosted by Michael Jäger, Managing Partner at Cremanski & Company. New episodes every Friday. ⏱️ Episode's timestamps 00:00 — Intro & Tycho's background 00:36 — Inside Dapper: agency size, Rotterdam, and Lisbon 02:48 — Quickfire: the marketing term Tycho would retire 03:49 — Best content: the Wolf of Wall Street sketch 05:20 — The tactic other agencies use that Dapper never copied 06:45 — Naming the Niche Famous Framework 08:09 — Win #1: The Niche Famous Framework explained 11:01 — How Tycho scaled it with a seven-person team 13:05 — Win #2: Winning listicles, then winning GEO 14:59 — The fail: the cold outbound email that backfired 19:56 — Key takeaways 22:00 — Where to find Tycho