The Noise vs. The Future: Duncan Wright on AI, Strategy, and Supply Chain Leadership

In this episode of Kev Talks: Real World Global Logistics, we welcome Duncan Wright, President of UWL, to dive deep into the realities and future of global logistics. Duncan’s career spans decades and continents, with leadership roles at Sealand, Horizon Lines, Top Ocean, and DeWell before taking the helm at UWL. Along the way, he’s built a reputation for blending operational expertise with forward-looking strategy.Duncan reflects on his early days at Sealand and how those experiences still shape the way he leads teams and navigates uncertainty today. He unpacks why he believes strong partnerships, not transactional deals, are the backbone of resilient supply chains. The conversation also turns to technology, where Duncan offers a sharp take on the role of AI, digitization, and what innovation truly matters versus what’s just noise.Most importantly, Duncan outlines his three rules for the next-generation supply chain playbook:Protect critical thinking in an increasingly automated world.Embrace flexibility as a competitive advantage.Stop planning for contingencies, build a structure that can execute them seamlessly.Whether you’re a shipper, a service provider, or simply trying to keep pace with today’s volatile logistics environment, Duncan’s insights are equal parts practical and visionary. This episode delivers an unfiltered look at where the industry has been, where it’s going, and what it takes to lead in a world where supply chains are more connected—and more vulnerable—than ever.