The Non-Marketer's Guide to Lead Generation (Ep50)
from Zest for Business Hosted by Gareth Everson
How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing. In this episode, you'll discover: 1️⃣ A practical approach to lead generation that doesn't require marketing expertise 2️⃣ How to nurture leads naturally without constant content creation 3️⃣ Why most sales meetings fail (and how to fix this) 4️⃣ The crucial mistake most businesses make when onboarding new clients Drawing from the LEMONADE Plan framework, learn how four key processes - Leads, Education, Meetings, and New Client onboarding - work together to create predictable growth. It's perfect for service providers, consultants, coaches, and practitioners whose expertise lies outside marketing and sales. 🎯 Key Timestamps: 00:29 - Introduction 04:32 - Why most lead generation advice doesn't work for non-marketing experts 07:39 - Finding leads when marketing isn't your strength 11:05 - The three approaches to nurturing leads 19:58 - Making sales meetings more effective 23:21 - The critical onboarding mistake most businesses make Resources mentioned: Get episode resources at https://getsystemswise.com/ep50 LEMONADE Plan book: https://lemonadeplan.com/book Connect with Gareth: LinkedIn: https://askgareth.com
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