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Zest for Business

by Gareth Everson

Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.

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Episodes

  1. Framework Thinking: How Expert Consultants Build Authority in Crowded Markets | Susanna Reay

    Susanna Reay helps expert consultants and coaches turn scattered ideas into powerful frameworks that build authority, clarify positioning, and attract the right clients. Her new book, Framework Thinking, lays out her SPARK process for doing exactly that — and in this conversation, she shares how…

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  2. Questions on Publishing Your Business Book with Carrie Birmingham

    📚 First-Time Author Interview: Essential Questions Before You Publish Your Business Book Thinking about writing your first business book? Before you dive in, there are crucial questions every aspiring author needs to ask. In this episode, I’m interviewed by Carrie Birmingham, a first-time author...

  3. Social Media Marketing and AI with Lexie Barker

    Lexie Barker from Socials for Creatives shares her practical three-step AI Strategy Loop Framework that transforms artificial intelligence from another overwhelming tool into your strategic business partner. Learn how to align AI outputs with your business values whilst actually saving time.Key...

  4. Season 1 Finale: Systems-Building for Small Businesses Best Bits (Ep53)

    Is your marketing creating real impact, or just random noise?Could implementing one system change your entire business trajectory?What if you've been building your marketing the wrong way around? After 52 episodes exploring systematic business growth, host Gareth Everson and producer Rob Drummond...

  5. Why Do Some Businesses Fail To Hit Their Growth Goals? (Ep52)

    ➡️ Is your expertise becoming a prison rather than a pathway to growth? ➡️ Do you solve everyone's problems except your own business growth? ➡️ Are you trapped by your own brilliance? Here's how "The Problem Solver's Paradox" might hold your business back. Transform your scattered solutions into...

  6. How To Stop Missing Out On Reviews From Happy Clients (Ep51)

    You did excellent work. Your client was thrilled. But that glowing review they promised? Nowhere to be found. If this sounds painfully familiar, this episode is for you. Reviews are your silent salesforce - they build trust and credibility while you sleep. Yet most businesses leave this powerful...

  7. The Non-Marketer's Guide to Lead Generation (Ep50)

    How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing. In this episode, you'll discover: 1️⃣ A practical approach to lead…

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  8. Build Backwards: The Path to Predictable Profits (Ep49)

    What if everything you've been taught about growing your business is in the wrong order? Want to know exactly which systems to build first - and why? Are you tired of delivering great work that doesn't translate into consistent growth? Most business owners start by chasing leads, but what if…

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  9. Your Marketing Plan Is Backwards (Start Here Instead) (Ep48)

    Is your business stuck chasing leads without seeing sustainable growth? Wondering why marketing feels harder than it should? Are you tired of "gurus" claiming more leads will solve everything? In this episode, discover why most small business marketing advice has it backwards. Learn how working...

  10. Why Your Marketing Reaches Only 2% of Buyers (Ep47)

    Teaser Episode 2 for the LEMONADE Plan book release Are your marketing efforts only connecting with the tiny fraction of prospects ready to buy today? Most businesses focus entirely on the 2% ready to purchase, missing the other 98% of their potential market. And they don't even realise they're...

  11. Why I Have Written The LEMONADE Plan Book (Ep46)

    Is your marketing more random than strategic? Are you spinning your wheels without real business growth? Do you know why most small businesses struggle to convert leads? On this episode, I introduce the forthcoming release of the LEMONADE Plan book and why I've written it. The tl;dr is that I…

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  12. 5 Mistakes To Avoid When Creating Landing Pages (Ep45)

    Is your landing page failing to convert visitors into leads? Are people leaving your website without taking action? In this episode, discover the five most common landing page mistakes that could be costing you valuable opportunities. Learn why most businesses focus on the wrong audience stage…

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  13. Landing Pages That Aren't On Your Own Website (Ep44)

    Are your lead generation efforts limited to your own website? Could you be missing valuable opportunities to capture leads elsewhere? What if some of your best landing pages weren't even on your own site? Get practical insights into three powerful ways to capture leads beyond your website. Each...

  14. What Are The Best Bottom Of Funnel Landing Pages? (Ep43)

    Are your landing pages speaking to the wrong audience at the wrong time? Do you worry about scaring away early-stage prospects with hard-sell messages? Not sure exactly what to include in your sales-focused landing pages - and when? Get practical guidance on creating bottom of funnel landing…

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  15. How To Use Middle of Funnel (MOFU) Landing Pages (Ep42)

    Are your landing pages missing the mark with prospects who want solutions? Confused about what content belongs in the middle of your funnel? Need help turning researchers into leads? Find out how to create middle-of-funnel landing pages that help solution-aware prospects take the next step. Learn...

  16. What Top of Funnel Landing Pages Can You Use On Your Website? (Ep41)

    Are your website visitors slipping away without a trace? Wondering if your landing pages are too complicated - or too basic? Not sure which type of landing page to use for new visitors? Get clear on the three types of Top of Funnel (TOFU) landing pages that can turn anonymous website visitors…

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  17. What Are The 11 Types of Landing Pages? (Ep40)

    Are your website visitors leaving without taking action? Think landing pages are just for the tech-savvy? Worried you're missing out on leads because your pages aren't working hard enough? Get clear on the different types of landing pages and when to use each one. Learn which pages could…

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  18. Introduction To The Landing Pages Mini-Series (Ep39)

    Have you heard that you need a 'landing page' to promote your services? Does the idea of creating a landing page fill you with dread - or confusion? Do you know the difference between a landing page and a funnel? Understand the specific role of these single-action pages in your marketing toolkit....

  19. Systems Management - Products and Intellectual Property (Ep38)

    Guard your business's core: products and intellectual property. Learn to shield unique methods, digital assets, and brand identity. Find out how to back up key business materials and keep things running when faced with surprises. Read the full summary show notes and watch the video at:...

  20. Systems Management - Passwords and Systems Security (Ep37)

    Have you ever managed to lock yourself out of the software you need to run your business? Has your website or any social profiles ever been hacked or targeted? Do past employees or freelancers you no longer work with have access to important passwords? Do you KNOW who has access to your key...

  21. Systems Management - Tech Platforms In Your Business (Ep36)

    Is digital clutter from all the apps in your business holding you back? This episode helps categorise the two main types of apps in your business as a first steps to helping you to simplify your business' tech stack and get more from it every day, without your time and effort. Pick up tips on...

  22. Systems Management - Mastering Business Processes (Ep35)

    Is tech making your business more complex? Cut through the digital spaghetti and build better systems. And find out why keeping process records matters and pick up practical tips for running your sales and marketing. You'll also learn how to shield your business from sudden website problems. Read...

  23. Systems Management - Managing People Including Staff & VAs (Ep34)

    This episode looks at critical aspects of systems management for small businesses. Through real-world examples of staff turnover, agency relationships, and VA collaborations, you'll get practical tips to protect your business continuity. Read the summary show notes and watch the video at:...

  24. How To Not Lose Your Small Business - An Intro (Ep33)

    Imagine losing your business not because of poor service or marketing, but due to a lack of systems management leaving you vulnerable to collapse. Discover the five crucial P's that could save your small business from chaos from one overlooked detail or gap. Learn how to shift from startup...

  25. A System To Index, Find and Repurpose Your Content (Ep32)

    Find out how to organise and get the most from your content. Learn to build a content index that makes finding, reusing, and repurposing your valuable materials simple. Ideal for busy small business owners wanting better results from their marketing work and avoid recreating work that they've…

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  26. My Podcast Content Promotion Process (Ep31)

    Want your content to reach more people? Whether you're podcasting, blogging, or creating videos, this episode offers a thorough guide to promotion. From clever email marketing to social media planning, you'll learn how to build a promotion strategy that keeps current followers engaged and…

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  27. My Podcast Creation Process (Ep30)

    Struggling to find the right content medium for your business? Explore how I solved this challenge through podcasting. Learn about the process, tools, and time management techniques that could help you discover your ideal content strategy. Read the summary show notes and watch the video at:...

  28. What Content To Create For Your Content Plan (Ep29)

    Learn the ins and outs of effective content creation for small businesses. From picking the ideal format to using the latest tech (like AI), this episode shows how to make a content plan that improves visibility and brings in quality leads. Read the summary show notes and watch the video at:...

  29. How To Create And Stick To An Annual Content Plan (Ep28)

    Struggling with inconsistent content creation? In this episode, I unveil a practical framework to help you plan and execute an annual content strategy. It's perfect for solopreneurs and small business owners who are aiming to improve their content marketing, and ensures you create engaging,...

  30. How To Recommend A CRM When Asked On Social Media (Ep27)

    Not sure how to recommend a CRM on social media? Every day, terrible advice is given only around systems which leads to poor decisions being made. This episode breaks down the important criteria for selecting the right CRM, making it easier to guide others or prioritise your own approach. Grow…

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  31. Switching From Business Start-Up to Scale-Up Mode (Ep26)

    Are you ready to scale your business? I explain the differences between start-up and scale-up modes, address some misconceptions and look at tools like the Business Model Canvas and The Lean Startup book. It's the perfect topic for business owners still seeking sustainable growth. Read the…

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  32. 5 Questions To Help Decide How To Niche (Ep25)

    Confused about how to niche your business? This episode breaks down five crucial questions to pinpoint your ideal market and tailor your offerings. Target the right market, understand their challenges, and refine your product or service for maximum impact. Ideal for solopreneurs wanting to...

  33. Two Forks In The Road For Your Solopreneur Business (Ep24)

    Navigating your solopreneur journey? Discover the pivotal decisions every solopreneur faces and learn how to avoid the feast and famine cycle. Gareth shares insights on maintaining a steady lead flow and deciding between outsourcing or hiring your first employee. Read the summary show notes and...

  34. How To Budget For Small Business Marketing Systems (Ep23)

    How you budget for CRM systems and marketing at every stage of your business when you don't have any software experience can be daunting. At one end of the spectrum, it leads to having too little systemised and too much being done manually; and at the other end a mess of digital spaghetti and no...

  35. Why All-In-One CRM Is Your £5.48 A Day Best First Hire (Ep22)

    When you work for yourself, everything is on you. If you have an ‘off day’ or ‘off week’ or ‘off month or year’ that’s on you. Not even Cher can “turn back time”. All-in-one CRM is the most cost effective virtual assistant you can hire, who always turns up on brand, representing you at your best,...

  36. Software You Need As A Solopreneur (3 Types of CRM) (Ep21)

    Curious about CRM systems? Find out how they can benefit your small business. From managing client data to automating tasks, Gareth breaks down the essentials and shares advice on picking the ideal software for solopreneurs. Read the summary show notes and watch the video at:...

  37. The Top 5 Marketing Mistakes Made By Solopreneurs (Ep20)

    Find out the top 5 marketing mistakes solopreneurs often make, including inconsistent lead generation and "the blank page" problem. Learn practical solutions to these issues so that you can avoid them and boost your marketing effectiveness. Ideal for solopreneurs looking to refine their approach...

  38. 3 Ways To Generate Leads For A Solopreneur Business (Ep19)

    Small business lead generation is regularly overcomplicated but it doesn’t have to be overwhelming. In this episode, find out three simple strategies to attract new clients: free content creation, paid advertising, and forming partnerships. Choose the one that's the right fit for your business…

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  39. How A Lead A Day Keeps The Downturns Away (Ep18)

    How can you tackle inconsistent lead flow and its impact on your business? Generating a lead a day can keep your business thriving, even during slow periods. Join me as I explore strategies to maintain a steady influx of new leads, ending the feast and famine cycle for consistent clients and…

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  40. Lemonade Plan Marketing Systems Recap & 3 Key Metrics (Ep17)

    This episode recaps the 8 crucial steps of the Lemonade Plan for small business sales and marketing. Learn how to refine your approach for more consistent results, from attracting leads to securing loyal clients. Plus, discover the 3 key metrics that will help focus your marketing performance and...

  41. The 3 R's: Reviews, Referrals and Repeat Sales (Ep16)

    Understand the "3 R's" of marketing endorsements: Reviews, Referrals, and Repeat Sales. Learn how to seed these outcomes early in your client relationships, turn reviews into case studies, ask for referrals effectively, and ensure repeat business with satisfied clients. Find practical strategies…

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  42. Providing Great Customer Service Without Scope Creep (Ep15)

    There's a tightrope to walk in client relationships to balance excellent customer service while keeping project scope in check. Even seasoned solopreneurs let the curse of their expertise drain profits from client relationships as they seek perfection in every detail or answers to every last…

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  43. How To Upsell To A Client With Add-On Services (Ep14)

    Learn effective strategies with practical tips on offering add-on services ethically and successfully. This episode examines understanding clients' broader challenges and positioning solutions strategically to meet these needs. Gain insights on building trust and establishing lasting…

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  44. How To Manage Your Client Onboarding Process (Ep13)

    Explore innovative approaches to securing lasting client satisfaction and debunk common onboarding pitfalls. Learn techniques to transform that initial client commitment into a powerful, long-term relationship. See how a thoughtful welcome can propel client relationships towards successful…

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  45. Get More Sales By Creating Your Signature Sales Offer (Ep12)

    Ever thought that crafting a signature sales offer was just for seasoned sales pros? Think again. I pull back the curtain to reveal how understanding your client's needs and mastering a few key processes can elevate your sales meetings, making your offer irresistible to potential clients. A...

  46. Sales Meeting Processes For Non-Sales People (Ep11)

    Explore the underestimated soft skills that turn sales meetings into wins. Learn to lead meetings with empathy, process, and a listener's ear, turning potential clients into partners. It's about making sales meetings less about selling and more about solving your prospect's problems. Read the...

  47. Lead Education: How To Follow-Up In The First 90 Days (Ep10)

    Delve into structuring potent follow-up communication that moves leads from problem recognition to solution seekers. Grasp the significance of matching content with prospect challenges for personalised lead nurturing campaigns. Learn the three-phase email strategy that ensures sustained interest...

  48. Step-By-Step Lead Generation: The Who, How and Where (Ep09)

    Master the art of lead generation by learning how to capture and nurture leads at different stages of the funnel. Discover effective methods to find and attract potential leads to your business through social media, landing pages, and email follow-up sequences. Read the summary show notes and…

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  49. The Top 10 Ways To Do Lead Capture On Your Website (Ep08)

    Ever wondered why some solopreneurs seem to have a magical touch when it comes to gathering leads? Dive into the nuances of converting website visits into a thriving client base as I explore the Top 10 lead capture strategies. From intuitive chatbots to the personal touch of a telephone...

  50. Put Fizz In Your 3 Core Sales And Marketing Systems (Ep07)

    Discover the three core marketing and sales systems needed for a successful business: attracting leads, onboarding clients, and delighting them. Learn the fizzy-drink themed way of how to manage the processes behind them, so that you end up with more referrals, reviews, and repeat sales. Read the...

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ABOUT THIS SHOW

Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.

HOSTED BY

Gareth Everson

Frequently Asked Questions

How many episodes does Zest for Business have?

Zest for Business currently has 56 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Zest for Business about?

Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more...

How often does Zest for Business release new episodes?

Zest for Business has 56 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Zest for Business?

You can listen to Zest for Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Zest for Business?

Zest for Business is created and hosted by Gareth Everson.
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