The Number One Man in the Number Two Business

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you’re in.👉 This one’s for you if you think all the good ideas are taken – David proves there’s gold in overlooked corners of the market.David's businesses:💼 Royal Restrooms – https://royalrestrooms.com🛻 Savannah Bar Carts, Airy Transit Trailers, Kruger Bush Camps🔗 LinkedIn: David Sauers00:00 – Meet David Sauers: Royal Restrooms CEO01:15 – “Number one in the number two business”: Owning the humour03:45 – Elevating the porta-potty: Weddings, horse races, and VIP events06:00 – Innovation and branding in an overlooked industry08:20 – Building a premium restroom experience: Design + rentals10:40 – Bar carts, quick space, and bush camps: Product expansion12:30 – Franchising model: Growing without owning every location15:00 – African safari inspiration: Why Kruger Park changed everything18:40 – Where to find David and Royal Restrooms20:00 – Final thoughts: Find your niche and elevate it Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy