The Numerious Story

Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. The research uncovered insights such as the need to reframe the messaging around the price of the Mill bin and the option for consumers to keep the composted grounds. Megan emphasizes the importance of a collaborative relationship between brands and research partners and the balance between traditional research techniques and AI.ESOMAR, Art&Science, Chicago, Conference, quantitative strategic consulting, data-driven decisions, market sizing, product features, pricing, messaging, collaborative relationships, traditional research techniques, AI, congress Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025