The OD Equipment Trap!

The episode features a discussion with Dr. Harbir Sian about equipment procurement in the optometry space. The conversation covers the process of vetting and purchasing new equipment, the importance of trade shows, and the utilization rate of new equipment in a practice. The implementation of new equipment in optometry practices requires careful consideration and planning to ensure successful integration and utilization. It's essential to assess the learning curve, training, utilization rates, and revenue impact of each piece of equipment. Reps play a crucial role in providing valuable insights and support for equipment integration and protocol development. The decision to buy new equipment should be based on utilization potential and the impact on practice revenue. The conversation delves into the considerations and research required when purchasing optometry equipment for an existing practice. It emphasizes the importance of understanding the value and longevity of the equipment, as well as the impact of training and sales skills on patient care and business success. Join our FB Group for Doctors in Canada: https://www.facebook.com/share/g/1LpLdrG7Gq/ Takeaways Equipment procurement in optometry involves careful vetting, research, and leveraging relationships with reps and colleagues. Attending trade shows can provide valuable insights and opportunities for discounts on equipment purchases. Equipment integration requires careful planning and consideration of utilization potential and revenue impact. Reps play a crucial role in providing valuable insights and support for equipment integration and protocol development. Equipment longevity and value are crucial considerations when purchasing optometry equipment. Training and sales skills play a significant role in patient care and business success. Chapters 00:00 Introduction and Optometry Practice Varieties 06:04 The Process of Vetting and Purchasing Equipment 13:00 Leveraging Trade Shows and Discounts 22:01 Utilization Rate of New Equipment 23:13 Equipment Integration and Utilization 24:09 Revenue Impact and Utilization Rates 25:04 Challenges and Lessons Learned 26:39 Rep Support and Relationship 45:03 Buying and Selling Practices 46:19 Understanding Equipment Longevity and Value 49:35 The Impact of Training and Sales Skills on Patient Care and Business Success 59:36 Calculating Chair Costs and Revenue per Patient