The Old Playbook Is Dead

Building ownership has a new playbook. Brad Werner breaks it down. In this episode of Reframe, show host Jeff Nichols discusses the shifting landscape and new growth strategies for commercial building owners with Brad Werner, a partner at Wipfli LLP who leads their construction and real estate practice. Hear how Brad advises his clients on strategies to adapt and grow in a fast-changing market. Should they care about sustainability? How are energy incentives related to their growth? And where does technology deliver value? Tune in for Brad’s perspective on the 3 things that building owners need to focus on today to prepare for the future.Experiences MatterLike any business, building owners must meet their customers' needs– their tenants. Brad offers his perspective on the demands of present and future tenants seeking a different experience and how these demands are influencing building owners in their plans to invest in cleaner and more efficient spaces. Adapting to the needs of their building’s occupants will require a change in mindset and investment strategy requiring owners to find new ways to pay for sustainable growth.   What's more, these challenges are growing exponentially for building owners. To stay ahead, many are looking for experts to help them navigate the complexity surrounding when and how to invest in more efficient and sustainable spaces.  This is where experts like Brad add value by helping his clients make more informed decisions across three areas that he says can impact growth the most. Speed Matters Brad outlines his vision for how building owners need to plan and execute their growth strategy by anticipating construction trends and adopting a mindset focused on value and sustainability.  Technology proficiency must also keep pace as efficiency upgrades need to be operated and maintained within a broader connected ecosystem– enabled through technology expertise that requires top talent. Brad explains the reason why technology expertise for building owners in the future will be crucial to meet the current and evolving standards for energy efficiency.Experts like Brad, who are tuned in to the trends driving the construction and real estate industry, are writing the modern playbook for commercial building owners. Brad and his firm are committed to providing their clients with a deeper understanding of their growth and sustainability goals, the nuances of capital availability, and the needs of more demanding building occupants. And as if that’s not enough, Brad reminds us that speed matters in the race toward relevance, profitability, and sustainability.  Listen and ConnectQuestions or feedback for the Reframe team can be directed to [email protected]. Stay updated on future episodes by following the podcast through your preferred app.Reframe is presented by Pilotlight