The One-Page Press Release That Got Coverage

Lucas and Luna break down why most press releases fail and how a single-page, narrative-driven release can land coverage. They examine a real case: a small fintech startup that got featured in TechCrunch by cutting their press release from three pages to one. Lucas explains the inverted pyramid structure, the power of a strong lede, and how to avoid jargon. Luna pushes back on the idea that shorter is always better, citing examples where detail was necessary. They also discuss how to target journalists by writing a release that reads like a story, not a corporate memo. This episode is a masterclass in making your press release actually work. #PressRelease #MediaOutreach #PRStrategy #EarnedMedia #Storytelling #JournalistRelations #TechCrunch #Fintech #StartupPR #Narrative #InvertedPyramid #Lede #PRTips #Marketing #Business #FexingoBusiness #BusinessPodcast #PublicRelations Keep every episode free: buymeacoffee.com/fexingo