EPISODE · Jun 15, 2026 · 11 MIN
The One Question That Reveals If a Buyer Is Lying About Competitors
from Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators · host Fexingo
Episode 54 of Closing the Deal with Fexingo: Lucas and Luna dissect a single, high-leverage question that exposes when a prospect is bluffing about a competitor's offer. They walk through a real deal where a rep was told a rival was 'half the price' — and how asking 'What specifically is structured differently?' revealed the buyer was comparing apples to oranges. The episode covers why most reps accept competitor claims at face value, the psychology of buyers who bluff, and a three-step framework to pressure-test any competitive objection without sounding combative. Listeners walk away with one question they can use in their next call to separate genuine competition from negotiation theater. #SalesNegotiation #DealClosing #CompetitiveAnalysis #BuyerPsychology #ObjectionHandling #SalesTactics #Business #FexingoBusiness #BusinessPodcast #SalesTraining #NegotiationSkills #RevenueGrowth #DealStrategy #SalesDiscovery #CompetitorBluff #QuestioningTechnique #SalesFramework #ClosingTechniques Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Episode 54 of Closing the Deal with Fexingo: Lucas and Luna dissect a single, high-leverage question that exposes when a prospect is bluffing about a competitor's offer. They walk through a real deal where a rep was told a rival was 'half the price' — and how asking 'What specifically is structured differently?' revealed the buyer was comparing apples to oranges. The episode covers why most reps accept competitor claims at face value, the psychology of buyers who bluff, and a three-step framework to pressure-test any competitive objection without sounding combative. Listeners walk away with one question they can use in their next call to separate genuine competition from negotiation theater. #SalesNegotiation #DealClosing #CompetitiveAnalysis #BuyerPsychology #ObjectionHandling #SalesTactics #Business #FexingoBusiness #BusinessPodcast #SalesTraining #NegotiationSkills #RevenueGrowth #DealStrategy #SalesDiscovery #CompetitorBluff #QuestioningTechnique #SalesFramework #ClosingTechniques Keep every episode free: buymeacoffee.com/fexingo
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The One Question That Reveals If a Buyer Is Lying About Competitors
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