EPISODE · Jun 12, 2026 · 11 MIN
The One-Sentence Client Test: Are You Selling Outcomes or Activity? w/ John Suder & Bart Mroz
from Agency Focus Podcast · host Agency Focus
John Suder and Bart Mroz challenge agency owners to audit their client roster by writing, in one sentence with a number, the measurable outcome each client is paying for; if it takes a paragraph, the agency is selling activity instead of results. They ...
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The One-Sentence Client Test: Are You Selling Outcomes or Activity? w/ John Suder & Bart Mroz
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