PODCAST · business
Agency Focus Podcast
by Agency Focus
Agency Focus is the podcast for agency owners who are done winging it.Every week, host Bart Mroz sits down with operators, founders, and growth experts to talk about what actually moves the needle — client acquisition, business development, and building an agency that scales without burning you out.Bart knows the game firsthand. He spent 13 years building SUMO Heavy Industries from scratch before it was acquired in 2023 and now works as a fractional growth partner for agencies doing $1M–$10M. He's made the mistakes, figured out what works, and brings co-hosts and guests who have, too.
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7
The Real AI Threat Isn't to Your Agency — It's to Your Clients w/ John Suder & Bart Mroz
John Suder and co-host Bart Mroz argue that asking “Which jobs will AI take?” is the wrong question because task-based “exposure to AI” models fail to predict real outcomes. Citing Benedict Evans, they note that despite decades of automation tools, the...
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6
The One-Sentence Client Test: Are You Selling Outcomes or Activity? w/ John Suder & Bart Mroz
John Suder and Bart Mroz challenge agency owners to audit their client roster by writing, in one sentence with a number, the measurable outcome each client is paying for; if it takes a paragraph, the agency is selling activity instead of results. They ...
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5
This Isn't a Downturn, Stop Treating It Like One w/ John Suder & Bart Mroz
John Suder and co-host Bart Mroz discuss why agencies are calling the market “challenging,” arguing it’s more than a temporary downturn: structural shifts are reshaping the agency business. They explain how the past two decades of tailwinds—expanding i...
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4
The Three Buckets Strategy: Unlocking Revenue Growth for Agencies w/ John Suder & Bart Mroz
John Suder and Bart Mroz of Agency Focus discuss why flat or slow-growing agencies often misdiagnose their problem as “needing more clients,” then outline Bart’s framework of three leaky revenue buckets: new money (net new logos), current money (growin...
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3
Consulting and Consolidation: The Business of Agencies in 2026
At the Agency Hackers Conference in Miami, Bart Mroz interviews Steve Guberman of Agency Outsight about the agency landscape heading into 2026. Steve says Q1 showed renewed contract activity and more normal sales cycles, though uncertainty around wars,...
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2
The Future of Agencies: Hyper Niche and AI Impact w/ Carl Smith of The Bureau
At a Bureau event in Austin, Bart Mroz (Agency Focus) interviews Carl Smith (The Bureau) about where the agency industry is headed in 2026. Carl argues agencies are stuck chasing past “easy mode” and have become noisy generalists, while clients increas...
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1
The Evolution of Agencies: Tech, AI, and the Future of Work w/ Marty Ringlein of Agree.com
Marty Ringlein, CEO and co-founder of Agree.com ( https://Agree.com ) and a longtime designer/engineer and agency owner, discusses his agency, which launched in 2005–06 and was acquired by Twitter in 2012 to help Twitter go mobile-first; then a year at...
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0
Craft and Care: Navigating AI and Relationships in Business w/ Adam Kurzawa of Infinium
Agency Focus is the podcast for agency owners who are done winging it. Every week, host Bart Mroz sits down with operators, founders, and growth experts to talk about what actually moves the needle — client acquisition, business development, and buildi...
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ABOUT THIS SHOW
Agency Focus is the podcast for agency owners who are done winging it.Every week, host Bart Mroz sits down with operators, founders, and growth experts to talk about what actually moves the needle — client acquisition, business development, and building an agency that scales without burning you out.Bart knows the game firsthand. He spent 13 years building SUMO Heavy Industries from scratch before it was acquired in 2023 and now works as a fractional growth partner for agencies doing $1M–$10M. He's made the mistakes, figured out what works, and brings co-hosts and guests who have, too.
HOSTED BY
Agency Focus
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