The one word most miss in “product marketing” w/ Becky Trevino

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Timestamps:0:00 The one word most miss in "product marketing" with Becky Trevino00:16 Introduction and Hosts Banter01:08 Introducing Special Guest Becky Trevino01:55 Becky's Career Journey and Unique Perspective02:49 Are Product Marketers Actually Marketers?05:05 Defining Product Market Fit07:44 Product Marketing Superpowers10:12 The Art of Storytelling in Product Marketing15:31 Torture Chamber: Tough Choices in Product Strategy19:08 Should Product Marketing Live Within Product?22:38 Building Strong Relationships with Product Managers23:09 Navigating New Challenges in a New Role24:50 Leading Commercial Reviews and Gaining Respect26:03 Balancing Technical and Marketing Perspectives27:55 The Role of AI in Product Marketing33:33 Balancing Present Offerings with Future Roadmaps Show Notes:Becky Trevino LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 41 minutes long.

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This episode was published on June 20, 2024.

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