The Original Idea for Mylance Was a Fool’s Errand

What if the biggest threat to your consulting business isn't competition — it's you trying to solve too many problems at once? Bradley Jacobs, founder and CEO of Mylance, shares the real story behind building Mylance from scratch: the bloated first pitch, the advisors who never called him out, and the cycle of adding products instead of cutting them.From a coaching program to bookkeeping to a custom outbound software tool to a done-for-you content agency — Bradley kept stacking solutions on top of solutions, all while drifting further from what actually worked. It took stripping everything back down to a no-code MVP built in Notion and Google Sheets to find real traction. The lesson: going deep on one problem for one customer beats going wide on ten.If you're a founder or independent consultant wondering why your business feels scattered, this episode will help you see the pattern — and give you the clarity to cut what's not working.Learn More:Build your founder brand with Mylance: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/00:00 Welcome & Mylance intro00:45 The original Mylance pitch (Jan 2020)02:10 "HR for Freelancers" — the full vision03:30 Year one: coaching program takes off04:45 Adding bookkeeping to the mix05:30 Raising money, hiring a CTO, building software06:45 The core mistake: solving too much07:30 Advisors who couldn't spot the problem08:45 Emotional attachment to what you've built09:50 Shutting down coaching, pivoting to lead gen11:00 ZoomInfo-style software + done-for-you agency12:00 Repeating the mistake with content creation13:00 The AI reset — starting from scratch13:45 Back to user interviews: LinkedIn clarity14:20 The no-code MVP that actually worked14:50 One sentence rule & wrap-up