The Owner is Not the Brand

Welcome to today's episode where we're unraveling a common misconception in the hospitality world: the difference between hotel brands and hotel owners. Many people assume that the hotel brand and the property owner are the same, but they actually play distinct roles. We'll explore how hotel brands manage operations and uphold standards, while property owners focus on their return on investment. Understanding this separation is crucial, especially if you're a vendor or service provider working with hotels. We'll also discuss why fostering relationships with General Managers can open doors to new opportunities and ensure you're meeting the brand's standards. Tune in to gain insights that will help you navigate and succeed in the complex hotel landscape.   0:20 The distinction between a hotel brand and owner 1:00 The roles of hotel developers and design teams 2:52 Owners focus on return on investment  3:09 Brand's responsibilities and contractual obligations 6:10 Role of the General Manager 7:28 The importance of meeting brand standards   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST