PODCAST · business
The Hotel Florist
by Franceska McCaughan
This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.
Episodes
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Anytime You Want to Unplug Remeber That's Your Sign to Turn Up the Heat
In this episode, we talk about why the moments when you feel like unplugging are actually signs to turn up the heat. Using the metaphor of baking an apple pie, we explore how quitting too soon out of fear of failure or disappointment sabotages our progress in business, relationships, and life.…
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Why Reflecting and Setting Intentions is So Important
Welcome to today's episode. I'm thrilled to share some tips and insights on how I keep my business on track and thriving. We'll start with what I do at the beginning of each month to make sure I'm meeting my goals. I'll talk about the importance of reflecting on the previous month to spot any…
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Ready to Already Make Money with Mother's Day?
Hey there flower friends! If you're eager to boost your Mother's Day sales, you're in the right place. First, I've got an assignment to help you jumpstart your sales strategy. We'll uncover the best ways to find new restaurants in your city and the exact script to get the Manager on the phone....
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Play the Game of What If and Why Not
In this episode, we explore the dynamic "What If" and "Why Not" mindset that empowers you to think bigger and break free from limiting beliefs. By combining energetic shifts with a solid strategic framework, you can take consistent daily action to turn your big ideas into reality. Tune in as we...
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You Get to Decide that You're a Big Deal
In this episode, we delve into the transformative mindset shift of deciding you're a big deal. Drawing inspiration from bold marketing claims like Qatar Airways declaring themselves the best, we explore how this same principle applies to your business and life. You'll learn how focusing on those...
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How Much do You Pay Your Team?
In today's episode, we dive into a crucial topic for entrepreneurs—how much should you pay your team? I'll share my personal experiences, from instinct-driven hiring decisions to creating opportunities for team growth. We'll discuss how to prioritize business needs, set budgets, and why paying a...
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How to Build Boundaries for Work With Ease Part 2
In this episode, we dive into the crucial topic of building boundaries when working with hotels. Learn why securing a signed contract and payment before starting any work is essential for florists. We discuss the risks of rushing into projects without agreements and offer strategies to protect...
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How to Build Boundaries for Work with Ease
In this episode, we explore the importance of setting boundaries at work to protect your time, energy, and self-worth. Learn how to move away from the toxic habit of overworking and overcommitting, and instead embrace healthier, more intentional practices. Discover practical strategies for...
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Why the Fear of Rejection is Standing Between You and Consistent Income
In this episode, we discuss how the fear of rejection is a major obstacle to creating consistent income. I'll share how I overcame that fear, starting from my first business in the cigar industry to building a profitable floral business with consistent hotel contracts. Through personal stories…
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How I Travel So Freely While Running My Business
In this episode, I'm sharing how I've been able to travel the world freely while still running a successful floral business. We'll break down the toxic hustle culture that keeps many florists stuck, the importance of building a business that doesn't depend on you, and how consistent income,...
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Should You Go Work For Someone Else Before Starting Your Business
In this episode, we explore the question many aspiring florists ask: should you work for someone else before starting your own business? We'll dive into the importance of discomfort as a motivator, how working for others can limit your success, and why integrity and focus are key in building a...
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Stop Sabotaging Yourself by Not Selling
In this episode, we address a common barrier for florists: the belief that you must do everything yourself. This mindset can hold you back from creating consistent income and growing your business. We'll discuss the importance of shifting your focus from just servicing to selling and scaling....
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Why I Started a Floral Charity Organization
In today's episode, we explore the powerful connection between money mindset and charitable giving in business. Join us as we dive into how money blocks can affect your business decisions and keep you from reaching your true potential. I'll share my journey of starting a nonprofit, Francie's…
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Making an Appointment Versus Showing Up
In this episode, we tackle the age-old question for vendors: should you make an appointment to pitch your services or just show up at the hotel? Drawing from personal experience on both sides of the table, we'll explore the pros and cons of each approach. Whether you feel more comfortable making…
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Do Hotel Brands Own Their Own Buildings
In this episode, we dive into the complex world of hotel ownership and brand management. We'll debunk common misconceptions about whether hotel brands own their buildings and explore how most major hotel companies have shifted to an "asset-light" model. You'll learn how general managers navigate...
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Is The GM the Highest Level For the Hotel Brand?
In this episode, we dive into the world of hotel management to explore the hierarchy and responsibilities within a hotel brand. We'll break down the role of the General Manager (GM), how they oversee property operations, and why they're the key decision-makers when it comes to vendor…
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How to Discover All the Outlets to Include in Your Hotel Floral Proposal
In this episode, we'll dive into the essential steps for successfully landing a floral contract with luxury hotels. You'll learn how to familiarize yourself with the hotel's layout, uncover hidden opportunities, and confidently navigate your way to the decision-makers. By experiencing the hotel…
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The Owner is Not the Brand
Welcome to today's episode where we're unraveling a common misconception in the hospitality world: the difference between hotel brands and hotel owners. Many people assume that the hotel brand and the property owner are the same, but they actually play distinct roles. We'll explore how hotel…
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What is the Average Spend of a Hotel
In today's episode, we're exploring the complexities of determining a hotel's floral budget. Discover why there isn't an "average" spend when it comes to hotel florals, as budgets can range dramatically based on factors like location, brand, and the owner's priorities. We'll share insights on how...
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Why a Hotel Walk Through is Important Before Approaching the GM
In this episode, we dive into the importance of conducting a thorough hotel walkthrough before approaching the General Manager with your floral services. You'll learn how this crucial step helps you identify opportunities to add value, assess the quality and impact of the existing floral...
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How to Have Fun and Ask for the Sale to Compound Your Cash Flow
Asking for the sale doesn't have to be intimidating or dull. In this episode, we explore how to approach sales with a playful mindset to help you increase your cash flow. From targeting the right hotels, like five-star establishments, to creatively pitching yourself, we discuss the importance of...
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Design Freedom: Is it Really True with Hotels?
Welcome to this episode of our podcast! Today, we're diving into the world of client relationships and communication in the event planning industry. Ever had a situation where a client's expectations felt like a mystery? We'll explore how misunderstandings can become golden learning…
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How to Find Out Who Your Competition Is
In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identify the current florist working with your target hotels, and why social media sleuthing can give…
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BTS of THF (Petals to Profit vs. HFPM)
Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to creating a thriving educational platform that teaches florists how to partner with hotels and…
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Stop Doing THIS to Close Deals and What To Do Instead
In this episode we're diving into the art of pitching and nurturing client relationships with a focus on hotels. Have you ever felt like your brilliant ideas are falling flat, or that your creative pitches just aren't hitting the mark? We're here to flip the script! In this episode, we'll explore...
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You Will Not Touch a Stem Until You Make the Sale
Welcome to today's episode! If you've ever felt intimidated by the idea of selling or worried about coming off as pushy, you're not alone. We're diving into how you can shift your mindset and make selling feel less like a chore and more like sharing your amazing talents with the world. I'll share...
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What If the Hotel Only Wants Plants and Not Flowers?
Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry! Today, we're diving into one of the biggest fears we florists face: feeling like we have to know everything. Whether it's mastering every plant,...
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What to Say When You Feel the Hotel Isn't Priortizing Flowers
In today's episode, we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the reality when you step into a hotel. I'll share some tips on how to turn that awkward moment into an...
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Who You Should Really Be Talking to on IG
In this episode, we're diving into the essentials of using Instagram to connect with the right people in the hotel industry. It's not just about posting pretty pictures—it's about understanding how to market your floral business like a billboard. We'll discuss why focusing on being a florist…
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What Time Should You Aim to Speak to the GM?
In this episode, we're talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching the GM at the right moment. I'll share insights on the best time of day to visit...
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The Questions You Need to Ask That Will Set Your Future Self Up for Success
In this episode, we're diving into the power of asking the right questions and how it can transform your journey as a hotel florist. We'll explore the key question you need to start asking yourself to set the foundation for success. We'll also discuss why curiosity is your secret weapon for...
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How to Add Value Without Depreciating What the Hotel Has Already
In this episode, we'll explore how to add value to a hotel without diminishing what they already have in place. I'll share two key approaches you can use to elevate your pitch, starting with a mindset shift about your ideas being timeless intellectual property rather than fleeting trends. We'll...
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What To Do If You Don't Get the GM
In this episode, we're diving into a scenario many aspiring hotel florists face—what to do if you don't get a meeting with the General Manager. We'll explore some reasons this might happen that have nothing to do with your skills or approach and discuss strategies to warm up cold leads before…
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The Strategy I Wish I Would Have Known Sooner
In this episode, I'm sharing a game-changing strategy that I wish I'd known sooner—especially when it comes to pricing your services. We'll talk about why it's crucial to have a solid list of reasons ready for those inevitable price increases and the most effective way to support those reasons....
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Design Mechanics
n this episode, we're diving into the intricate world of floral mechanics with a focus on hotel design. We'll explore exercises to spark your creativity and help you craft a signature style that stands out in the hospitality industry. From key mechanics to consider for different spaces, to…
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How to Start with Hotels Before They are Even Open
In this episode, we dive into the art of establishing relationships with hotels before they even open their doors. Discover key strategies to connect with hotel management and sales teams, using tools like LinkedIn and Google Alerts, to position yourself as their go-to florist or décor…
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Should You Approach 4-Star Before 5-Star Hotels for Practice
In this episode, we're diving into the question of whether you should approach 4-star hotels before 5-star ones as practice. There's no simple yes or no, but we'll explore what you should really be focusing on. We'll discuss how to become an energetic match for the opportunities you want, the...
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How to Reframe "Why Would it Work Now if it Never Has"
In this episode, we're tackling a mindset shift that can transform your approach to challenges: reframing the thought, "Why would it work now if it never has?" We'll dive into how changing the narrative you tell yourself can open new doors, why it's okay to let go of the need to be understood…
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What "We've Decided to go in Another Direction" Means For Your Business
In this episode, we're unpacking what it truly means when a hotel tells you they're "going in another direction." I'll discuss why it's crucial to keep your hotel leads warm and how staying persistent can keep doors open, even when it seems like a "no." You'll learn how successful florists…
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How Luxury Retail Can Be Annual Income AND What You Need to Know
In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I managed to secure a year's worth of income from one, and the strategies I used to...
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How to Become More Confident
In this episode, we're diving into the journey of building confidence, especially when it comes to pitching hotels. Confidence doesn't just appear overnight—it's the result of repeatedly stepping out of your comfort zone, even when fear is present. I'll share how embracing curiosity, shifting…
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Is Pitching to High End Retailers the Same as Hotels?
In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany & Co. structure their floral event contracts and why building strong…
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How Core Beliefs Impact Confidence
Welcome to today's episode, where we're diving into the powerful connection between core beliefs and confidence. As a hotel florist, I've learned that it's not just about mindset—it's about understanding the deep-seated beliefs that shape how we see ourselves and our work. We'll explore why some...
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How I Navigated Landing My First Hotel Account
Hey flower friends! Welcome to today's episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending emails might not always be the best strategy to get your foot in the door. If…
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If You Feel Like You're in Survival Mode and Just Trying to Keep "Status Quo"
Hey flower friends! As a hotel florist, I've been there, feeling stuck in survival mode and just trying to maintain the status quo. Today, we'll explore what's really keeping us at that level and how we can break free. I'll share my personal experience of what survival mode looked like for me and...
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How to Push Away Self-Doubt and Keep Moving Forward
Hey flower friends! Welcome to today's episode, "How to Push Away Self-Doubt and Keep Moving Forward." As a hotel florist, I've faced my fair share of challenges, and I'm here to share what I've learned along the way. We'll start by understanding that entrepreneurship is a journey, not a...
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Building Your Portfolio, Costing Out Designs: What it Takes to do an Actual Hotel Installation
In today's episode, I'm excited to share my journey from the corporate world to becoming an entrepreneur. I'll talk about ways you can build a portfolio before ever landing a hotel contract and what you should be doing for business development and inspiration. We'll also cover exercises on how to...
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Overcoming Boredom and Lack of Inspiration When Designing Weekly
Welcome to today's episode, where we dive into creative strategies for overcoming those pesky moments of boredom and inspiration blocks that can hit when designing weekly. If you've ever felt overwhelmed by the pressure to constantly come up with fresh ideas, or if you've struggled to keep your...
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When You Don't Want to Invest in Flowers Simply to Post
Hey flower friends! Welcome to today's episode, where we'll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I'll share ideas on what to post when you don't have flowers in your shop and discuss letting go of the shame and...
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Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account
Hey flower friends! Welcome to today's episode, "Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account." We'll start by discussing who you're really talking to on Instagram and how to build authority in your city and niche. Next, we'll dive into why focusing on…
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Frequently Asked Questions
How many episodes does The Hotel Florist have?
The Hotel Florist currently has 129 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Hotel Florist about?
This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.
How often does The Hotel Florist release new episodes?
The Hotel Florist publishes regularly with 129 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Hotel Florist?
You can listen to The Hotel Florist on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Hotel Florist?
The Hotel Florist is created and hosted by Franceska McCaughan.
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