The Pandemic Pivot with Keren Lynch, Publicist and Manager of Communications for the Anaheim Ducks

This episode features an interview with Keren Lynch, Publicist and Manager of Communications for the Anaheim Ducks. Keren talks about the challenges they faced during the pandemic as an in-person events based business. She shares how the Ducks worked to be an asset to their community, and to engage with their fan base in new and unique ways, including socially distanced and virtual events.Quotes*“We ran a few food drives during the pandemic just to make sure everybody in our community had the resources during this time. We did a back to school drive where we made sure kids had supplies for school. We also did a number of socially distance events in the parking lot. So we really tried to stay as engaged as we could with our fan base, given the restrictions and keeping everybody safe. But it was a really neat time just because you realized how much of a community asset we were.” *“I think the best thing that has come out of the blended world is really seeing how much we're able to do without having fans actually come to the building, and how much we've been able to engage with the community and help in other ways, besides from the hockey standpoint. We have great ownership that allow us to do that and have given us the ability and the resources to be able to do that. And so it's just a testament to our foundation and our DNA that's within the brand. [...] I think that that's something that our ownership, the Samueli's, really try and touch upon and make part of our culture. And obviously we love having people to hockey games and that's always going to be the biggest draw. But I think that our charity component and everything we do off ice has really taken center stage.”Time Stamps*[0:08] The Case: The Pandemic Pivot to Virtual Engagement*[0:36] Introducing Keren Lynch, Publicist and Manager of Communication for the Anaheim Ducks*[5:40] Evidence #1: Reliance on in-person events revenue*[16:20] Evidence #2: Struggling to diversify events*[19:57] Debrief*[21:08] HGS PubBioKeren Lynch is the Publicist and Manager of Communications for the Anaheim Ducks professional hockey team based in Anaheim, California. Previously, Keren was a Marketing And Public Relations Consultant at Stanton.Thank you to our friendsThis podcast is brought to you by HGS. A global leader in optimizing the customer experience lifecycle, digital transformation, and business process management, HGS is helping its clients become more competitive every day. Learn more at hgs.cx.Links:Connect with Keren on LinkedInCheck out the Anaheim DucksConnect with Lyssa on LinkedInCheck out HGS