The Part Listeners Didn't Skip: How Food Startups Can Leverage Their Branding To Get Listed in Wholesalers - with Steve D. Sailopal, co-founder of Curry Smugglers

How can you position yourself when you don't have a distribution network or the necessary industry connections?Maybe everything you need to catch people attention is identity.Curry Smugglers didn't knock on wholesaler doors, the wholesaler called them. Steve D. Sailopal built a brand distinctive enough that Selfridges stocked it, Fortnum & Mason gave them a full window display on Piccadilly, and buyers came looking. The product started in focus groups in Margate, and from there the brand took it to London's most iconic shops. With Steve, we unpack how branding does the selling before your sales team exists. In 9 min you learn why standing out is the only distribution strategy that matters early on.