The Part Listener's Didn't Skip: How This Regenerative Farmer Built A Brand That Is Selling Better Than Conventional - from our conversation with Farmer and Founder of Squeeze Citrus, Herb Young

Can a tiny farm out-earn a commodity grower? Herb Young proves it can. His neighbors thought he'd gone crazy: an organic hippie with 1,350 citrus trees. Then they saw his website: sold out, sold out, sold out. Now those same conventional farmers are calling him for advice. Herb built Squeeze Citrus as a commercial brand from day one, with professional branding, direct-to-consumer marketing, and a story rooted in nutrient density and regenerative farming. He found his customers in a health-conscious niche, not the supermarket next door. With Herb, we unpack how a food brand built on soil health and premium positioning can beat the commodity game. In 12 min you learn how regenerative agriculture, smart branding, and a clear market can turn a small farm into a sold-out food business.Listen to the full episode here