The Part Listeners Didn't Skip: Why This Food Founder Said No To Scaling Fast Her Beverage Brand - from our conversation with Kamogelo Thumankwe, Co-Founder of Tsarona

An investor called Tsarona the next Oatly, the next Matcha. For most founders that's the dream. Kamogelo Thumankwe said no. Scaling fast that way meant betraying the mission the beverage brand was built on. Her business partner wasn't happy. A mentor told her to just do the milk and scale it. She turned it down anyway. With Kamogelo, co-founder of Tsarona, we talk through the real cost of choosing mission over fast money, why fitting in wasted her time, and what listening to actual customers taught her. In 7 min you learn how a mission-driven food founder decides when growth is worth it and when it isn't.Listen to the full conversation here.