The Path to Purchase
from Wisdom by WESA
Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Whether you're looking to enhance your e-commerce strategy, improve in-store experiences, or create a seamless shopping journey across all platforms, this session will provide actionable strategies to help you turn browsing into buying and customers into loyal brand advocates. Listen in... WESA Retail Roundup March 10, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Nicole Leinbach Hoffmann of RetailMinded.com | Facebook | Instagram | YouTube Presented By: Western English Sales Association
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