‘The ‘Perception’ Premium: How IP understanding promotes value’

from Understanding IP Matters · host The Center For Intellectual Property Understanding

Send us Fan MailThis podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?To watch the video version of Day Two of IPAS click here.For more information about CIPU, please visit understandingip.org.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Episode metadata supplied by the publisher feed · Published Jul 19, 2021

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‘The ‘Perception’ Premium: How IP understanding promotes value’

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