The Perfect is the Enemy of the Good

In This Episode: You should know your product market fit ** Do not go to market without knowing who the customer is ** Your definition of perfect might have nothing to do with what your customer wants ** Set clear design goals ** More features do not mean more market share ** Find the features your customer will pay you for ** Set your design goals. Get your product in the hands of your target market ** Our job is to help you focus on what you need ** Are you focusing on the right market? ** We are trying to get to the Alpha that will move the needle the most ** An audience of one ** Are they your true target market? ** Have pay to play testing for your product ** It's an expensive miss ** You get a lot of feedback with paid testing. The feedback is gold ** Apple is the perfect example ** Go after the market you are validated in Business is not static ** Clear design goals, proof of concept and paid testing with feedback ** Practical things you can do on your own to test your product ** Write down your design goals ** Do your research. Who are your competitors? ** It's OK to know what you don't do ** Know who you are creating the product for. It is easier to rank your priorities ** We saw a lot of theory ** We learn more from failures ** Hard product design has many factors ** The theory is one thing but then you have to apply it ** When we speak, we are talking from real experience ** This can be applied to general business practices ** We have walked in both the blue-collar and white-collar world ** You can patch mistakes with software. Hard goods require more hands-on work ** Tesla can't send a patch to fix their gas pedals