The Perils Of Pricing (Episode 086 - The Marketing Gateway Podcast)

Pricing is very important when it comes to marketing. It has a lot of factors that you have to consider when determining it, just for consumers to shrug and say they won't pay it! That is why you have to get it right, or things may fall through.This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.Sources:https://pen.org/what-the-dog-saw-and-other-adventures/ Chop-O-Matic Video: https://www.youtube.com/watch?v=FGo7W_mbWCE https://blog.hubspot.com/sales/pricing-strategy https://sawtoothsoftware.com/resources/blog/posts/van-westendorp-pricing-sensitivity-meterhttps://www.moose-r-us.com/product/vintage-popeil-chop-o-matic-new-giant-food-chopper-no-30-original-box/?srsltid=AfmBOooFi-eIQqsmdO6UpPzuWSEnC8CurB5mRqbX8k0vMKVkggzb4cFaThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.