EPISODE · Apr 27, 2022 · 36 MIN
The Perils of Self-Centered Marketing, with Scott Miller
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey.What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!
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The Perils of Self-Centered Marketing, with Scott Miller
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