EPISODE · Sep 12, 2025 · 18 MIN
The Pink Book: Liana Zavo on PR, Credibility & Breaking into the U.S. Market
from From Startup to Wunderbrand · host Liana Zavo, Nicholas Kuhne
In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren’t a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp.Chapters: 00:00 Intro 02:00 Liana’s origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & BootcampFind out more rom Liana:https://zavomediapr.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Liana Zavo is a Forbes thought leader and the CEO of Zavo Media PR Group. She helps founders and SMBs earn top‑tier coverage, grow visibility across 12 countries, and break into the U.S. market through strategic storytelling, media training, and events.
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The Pink Book: Liana Zavo on PR, Credibility & Breaking into the U.S. Market
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