The Podcast Gold Rush | Creator Upload

An episode of the Creator Upload podcast, hosted by Tubefilter, titled "The Podcast Gold Rush | Creator Upload" was published on November 14, 2025 and runs 24 minutes.

November 14, 2025 ·24m · Creator Upload

0:00 / 0:00

Summary

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.What you’ll learn:-- How TikTok is building an "aspirational funnel" for podcasters -- Why TikTok Shop's $19B in sales is terrifying eBay -- The new Visa & Karat AI tools that analyze brand deals for creators -- How creators like Alex Earle and Emma Chamberlain are changing media00:00 Intro & Creator Upload Survey01:09 The Rise of "Christmas Creep"04:19 Are Creators Driving Christmas Creep?05:22 Special Thanks to Viral Nation06:15 TikTok & iHeartMedia Podcast Deal08:35 Why This Deal is Smart for TikTok11:17 Strategy: Scale vs. Curation14:08 TikTok: Distribution to Production16:10 Threads & Netflix Join Podcast Push18:41 Thesis: TV is a Path to Podcasting19:42 Dancing With the Stars Podcast21:45 Upload: Visa & Karat AI Tools24:26 Upload: TikTok Shop vs. eBay25:32 OutroThanks for Viral Nation for partnering with us for this video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Episode Description

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.

In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.

What you’ll learn:

-- How TikTok is building an "aspirational funnel" for podcasters

-- Why TikTok Shop's $19B in sales is terrifying eBay

-- The new Visa & Karat AI tools that analyze brand deals for creators

-- How creators like Alex Earle and Emma Chamberlain are changing media

00:00 Intro & Creator Upload Survey

01:09 The Rise of "Christmas Creep"

04:19 Are Creators Driving Christmas Creep?

05:22 Special Thanks to Viral Nation

06:15 TikTok & iHeartMedia Podcast Deal

08:35 Why This Deal is Smart for TikTok

11:17 Strategy: Scale vs. Curation

14:08 TikTok: Distribution to Production

16:10 Threads & Netflix Join Podcast Push

18:41 Thesis: TV is a Path to Podcasting

19:42 Dancing With the Stars Podcast

21:45 Upload: Visa & Karat AI Tools

24:26 Upload: TikTok Shop vs. eBay

25:32 Outro

Thanks for Viral Nation for partnering with us for this video.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Share this episode

Similar Episodes

44. Paula Deming - The Doors that Open

Dec 18, 2025 ·61m

44. Ashley Quach - What Lights You Up

Dec 11, 2025 ·69m

43. Brian Abraham - Just Be Real

Dec 4, 2025 ·66m

42. Gabrielle Thomas - Championing the Fresh

Sep 25, 2025 ·65m

41. Megan Green - Embracing Power in Heartbreak

Sep 18, 2025 ·65m

40. Jerome Kurtenbach - Wear the Hats You Have

Sep 11, 2025 ·62m

Similar Podcasts

Creator's Cafe Jessica Payne Host Jessica Payne of Kika Labs breaks down the subtle and the sublime of the creative process with inspiring artists at the Creator's Cafe. More info at https://www.kikalabs.comTranscripts and links at www.kikalabs.com/creators-cafe-shownotes Explicit The Creator Experience KULT Media Do you want to know how to use content to grow your business and build your brand?Are you looking to start a successful podcast?Do you want to become KNOWN, UNDERSTOOD, LIKED AND TRUSTED by your audience? If yes, then The KULT Creator Experience is the perfect podcast for you. Our show is designed to help passionate expert brands and businesses launch and grow a successful podcast. I’m Matt and I am the Founder of KULT Media and host of The KULT Creator Experience. I am an audio expert & producer that has been working in film, TV and Audio for over 15 years, creating Emmy award-winning music features & documentaries, BAFTA-nominated animations, chart-topping podcasts, and multi-million dollar branded campaigns.I have a passion for sharing my experience to help people like you build a leading brand, create a podcast platform and most importantly, develop meaningful relationships with your audience.Over the course of my career have noticed the uncanny similarity between g Explicit The Creator Series The Creator Series Raw, uncut segments with the most famous creators, collaborators and iconic figures in history. Connecting on the real truth, vision & personal life behind some of the world's most successful entrepreneurs and innovators, in their homes, like never seen before. Explicit The Creator's Mind Justin Ortiz Welcome to The Creator's Mind, hosted by Justin Ortiz, A media series focused on telling stories of individuals passionate about their respected craft. To understand why they continue to pursue their passion, how they developed into who they are today, and know the elements that go into their daily lives. Everyone has a story, and hoping that listening to these talented individuals inspires you to chase your passion. Explicit