The Power and Pitfalls of Gen AI for GTM

Welcome to another innovative episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability. Michelle flies solo this episode to explore GTM – Go to Market – for small and medium sized businesses through the lens of generative AI. We bust through common misconceptions and highlight its powerful potential to boost revenue and reduce expenses by enabling you to expand your sales and marketing capabilities, supercharge research and data analysis and streamline process through automations. Misuse can also damage your brand reputation, weaken customer relationships, yield inaccurate results to queries and expose your company to privacy concerns. Ready to jump in, shine the light in new areas and find your personal comfort level using Gen AI in your Go to Market strategy? "If you want to get good quality output, you've got to give it good quality inputs." ~ Michelle Page "No one knows your business, your product, your service, you, your capabilities, your market, your preferences, your goals, what you do want, what you don't want, what you can do, what you can't do. Nobody knows all that better than you." ~ Michelle Page💡 Key concepts and takeaways: 💡 🔹 Bottom line efficiencies: automations, data research & analysis, work flow management🔹 Top line revenue drivers: sales, marketing, customer engagement🔹 Authenticity of brand and message🔹 Privacy concerns of open-source vs. paid AI models🔹 Critical impact of accurate input on quality output 🎙️Resources Shared in this Episode🎙️ 🔹 IBM Institute for Business Value Study🔹 American Express Trendex Study – Small Business Edition 2024🔹 Go Go GROW episode: “Scale Faster Using Digital Transformation” with Ariana Smetana https://youtu.be/6ZLVgrSslj4 Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com https://www.linkedin.com/in/michelleconklepagehttps://www.linkedin.com/company/revenuechasers https://www.linkedin.com/company/go-go-grow