The Power of a Nonprofit's Website with Adztech’s Geri Leon Guerrero

Geri Leon Guerrero joins us to share why having a strong online presence is essential for nonprofits, and why a website is more than just a digital placeholder. With nearly two decades of experience in sales, marketing, and digital strategy, she breaks down the key functions of a nonprofit website, the importance of collecting and leveraging supporter data, and how to effectively brand your organization online. We also explore why social media alone isn’t enough, how to create a more impactful and conversion-driven donate button, and practical ways nonprofits can strengthen their visibility and engagement in today’s digital landscape.ABOUT OUR GUESTGeri Leon Guerrero is the President and General Manager of Adztech & Public Relations, Inc. and Adztech Wholesale, with over 18 years of experience leading innovative sales and marketing strategies in online and social media management. She oversees company operations while directing the concept, development, and execution of media campaigns, public relations, and outreach programs tailored to client needs.Geri has extensive experience in procurement, grants, accounts, and client services, and has led numerous local community outreach projects across Guam. She is an active board member of several civic organizations, including the Guam Contractors Association, Special Olympics Guam, Lupus Awareness Group of Guam, and the Guam Women’s Chamber of Commerce. Her company is HUBZone certified and the only business in its industry on the island designated as an Economically Disadvantaged Women-Owned Small Business (EDWOSB).CONNECT WITH OUR GUESTLinkedInAdztechOTHER RESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorshipRATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.