EPISODE · Jun 26, 2025 · 24 MIN
The Power of a Pre-Launch
from The Vignette Effect · host Raquel Furman, Vignette Brand Studio
You’ve poured your heart into building something beautiful; a new offer, a fresh brand, a shiny new website. But then… nothing.It’s not that your idea isn’t brilliant. It’s that your audience wasn’t ready, because you skipped the pre-launch. OOf.In this episode, Raquel shares:What a pre-launch actually is (and what it’s not)How to warm up your audience without being salesyThe difference between problem-aware and desire-led marketingReal-world examples of how to build excitement before your launchWhy your waitlist should feel like a VIP party, not a holding tankA behind-the-scenes peek at a 5-figure launch from a list under 1,000 peopleThis one’s for anyone building something worth talking about—who wants people talking before it’s live.Mentioned:The Barbie movie (aka the blueprint for pop culture pre-launching)Building emotional engagement with even a small listThe difference between educating and selling, and how to do both strategically🔗 Ready to launch something with intention and impact?Book a free discovery call and see if Raquel’s 12-week brand coaching program is the right fit: Book HereConnect on Instagram → https://www.instagram.com/raquel.furmanLaunching a website? Grab my No Regrets Website Checklist here
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What this episode covers
Launching something new? Don’t skip the part that makes people care. In this episode, Raquel breaks down the power of a pre-launch and why it's such and important phase of launch marketing for creative entrepreneurs to have a successful launch. From warming up your audience to building a waitlist that actually converts, we’re getting into how to create desire before the cart even opens. Whether you’re releasing a service, a website, a product, or a podcast, this is the runway strategy you need to prep.
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The Power of a Pre-Launch
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