The Power of AR: Transforming Consumer Engagement

In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR) in marketing.They discuss how AR enhances consumer engagement, creates emotional connections, and offers innovative ways for brands to interact with their audiences. Takeshi shares insights from his research on AR's impact on brand performance and the future of AR technology, emphasizing its potential to revolutionize everyday experiences and marketing strategies.Chapters00:00Introduction to Augmented Reality02:59Transforming Marketing with AR05:48The Emotional Engagement of AR09:13Leveraging AR for Brand Experiences11:57The Future of AR TechnologySend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025