The Power of Data and its Impact on Audience Growth and Engagement

In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consistently demonstrated his ability to transform complex data challenges into practical and effective strategies.In this casual conversation we discuss how organizations can harness the power of data and derive insights from that data to fuel audience growth and engagement.We discuss topics such as identifying unknown website visitors, creating frictionless data acquisition journeys and how to leverage data to turn users into deeply engaged power users.Being able to harness the power of data and correctly interpret its signals is a crucial step to understanding your audience and building a proper relationship with those individuals. Hosted on Acast. See acast.com/privacy for more information.