EPISODE · Jan 21, 2025 · 20 MIN
The Power of Digital Presence: How to Convert Ads into Sales
from The Home Services Marketing Podcast Growth To Acquisition
The episode 11 of the Adam Loveridge: Job Calls Podcast, Adam discusses the importance of creating a comprehensive marketing ecosystem for home services businesses transitioning from commercial to residential work. He emphasizes the need for a strong digital presence, including an optimized website and Google Business Profile, to support advertising efforts. Adam explains how combining tactics like Google Ads, retargeting, and CTV advertising can increase brand awareness and lead generation, ultimately improving SEO performance and driving business growth.Timestamp:00:00 - Introduction to Marketing Ecosystem03:41 - Importance of Digital Presence09:55 - Google Ads vs Local Services Ads15:25 - Retargeting Strategies20:59 - CTV Advertising Benefits25:47 - Brand Traffic and SEO Impact29:17 - Comprehensive Marketing StrategyVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/
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The Power of Digital Presence: How to Convert Ads into Sales
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