The Home Services Marketing Podcast Growth To Acquisition

In this episode, I sit down with Jessica Chase from Get Above the Fold to talk about programmatic advertising and connected TV for home service contractors. She walks me through how these ad formats work, when to start using them, and how they lift results across your other marketing channels.We get into building a strategy around your first-party data, CRM lists, and event geofencing. Jessica shares real client numbers, including cost-per-lead results that most contractors have not seen from Google alone. She also breaks down budget ranges that make sense at different stages of business growth.Chapters:00:04 - Scaling Marketing Spend and Testing Strategies06:00 - Introduction to Programmatic Advertising20:47 - Starting a New Marketing Strategy31:39 - Understanding Programmatic Advertising for Contractors43:16 - Understanding Customer Personas in Marketing48:03 - Understanding Customer Data for Business GrowthGuest InformationJessica Chase is the founder of Get Above the Fold, a programmatic advertising agency. She has 20 years of marketing experience, including time at 1-800 Contacts, Rakuten, and a cash back marketing company. She helps home service contractors reach the right audience through CTV, audio, display, and native advertising.Companies MentionedBlue Forge MarketingGet Above the Fold1-800 ContactsRakutenThe Trade DeskService TitanHuluPeacockSpotifyWebsites MentionedBlue Forge MarketingGet Above the FoldTake AwaysStart programmatic with your CRM and site retargeting data before broad prospecting.Layer CTV into your marketing mix once you have at least $3,000 to $5,000 per month to test.Knowing your customer data, zip code, gender, and home age, makes targeting more precise.Running multiple ad formats across channels raises conversion rates on average by about 20%.At higher spend levels, moving budget into programmatic can reduce cost per lead well below what Google Ads delivers on its own.

I sit down with John Jauvenaux from BB Septic in Northwest Arkansas to talk about what it really takes to build a stable, profitable home services company. We get into his early jobs, failed ventures, and how he turned a small septic outfit into a growing business by focusing on integrity, systems, and the right people instead of shortcuts.From my side as an agency owner, I share how this lines up with the way we help contractors grow from survival into serious scale. We talk through old-school marketing like Yellow Pages and door hangers, how online listings and NAP consistency changed the game, why reviews matter so much, and how EOS, integrators, and clear processes let an owner step out of the truck without losing control.Chapters:00:07 - Taking Ownership of Success02:07 - Transition to Digital Marketing and Business Strategies12:21 - The Importance of NAP Consistency in Digital Marketing21:34 - The Journey of Learning and Self-Discovery25:22 - Transitioning to Ownership and Leadership31:29 - Identifying and Solving Business Problems44:33 - Transitioning to Marketing Strategies52:14 - The Power of Local Marketing and Networking56:32 - Taking Action in Business: The Importance of Implementation58:55 - Navigating Success: Lessons from a Lifelong Entrepreneur01:06:38 - Building a Business: Growth, Acquisition, and LegacyCompanies MentionedBlue Forge MarketingBB SepticDexMantaYextTripAdvisorGoogleWebsites Mentionedhttps://www.blueforgemarketing.com/https://ip.com/https://www.manta.com/https://www.yext.com/https://www.tripadvisor.com/https://www.google.com/business/Guest InformationJohn owns and leads BB Septic in Northwest Arkansas. He has worked in septic and portable sanitation for more than thirty years, growing from a two-truck outfit into a multi‑million dollar operation. John focuses on clear processes, education-based marketing, and building a team that can run the day-to-day while he works on new projects in wastewater and speaks at industry events.

I had the pleasure of sitting down with Carrie Kelsch, CEO of A Plus Garage Doors, to talk about her incredible journey from mortgage broker to running the largest garage door company in Utah. We covered everything from surviving the 2008 housing crisis to building systems and processes that took her from six employees to 96 vehicles on the road. Carrie shared her strategies for creating a strong company culture, implementing Service Titan to gain transparency across operations, and the decision to join Guild Garage Group in 2022. This conversation is packed with practical advice for any home services contractor looking to scale their business.What stood out most to me was Carrie's focus on the blue collar worker and her Youth in the Trades program that gives teenagers exposure to careers in the trades. She also emphasized the importance of making sure your technicians take ownership of customer reviews and creating a five star experience at every job. If you're in the home services space and want to grow, this episode is a must listen.Chapters:00:09 - The Value of Blue Collar Workers06:41 - Transition to the Garage Door Industry07:34 - Implementing Systems for Business Growth21:10 - Transitioning to Effective Marketing Strategies23:30 - The Shift to Digital Marketing37:09 - Transitioning to Guild Garage Group49:04 - Strategies for Success in Home ServicesCompanies MentionedA Plus Garage DoorsBlue Forge MarketingGuild Garage GroupExpert Garage DoorsGoldman Sachs 10,000 Small BusinessesService TitanLehman BrothersCountrywideWebsites Mentionedblueforgemarketing.comGuest InformationCarrie Kelsch is the CEO and founder of A Plus Garage Doors, which she started in 2005. She grew the company from six employees doing 1.5 million in revenue to 96 vehicles on the road pushing for 50 million in annual revenue. In 2022, she joined Guild Garage Group and expanded operations into Las Vegas.

In this episode, I sit down with Tom Rand from Climate Care to discuss practical HVAC marketing strategies that work. Tom oversees marketing for 30 independently owned HVAC companies and shares what he's learned about attribution, SEO, building marketing plans, and knowing when to hire help. We talk about the shift from reactive marketing to strategic planning, why organic search matters more than ever, and how AI is changing the game.If you're an HVAC contractor looking to grow past the word-of-mouth stage, this conversation covers the foundations you need. Tom breaks down how to measure what's working, when to bring in specialists, and why treating marketing like any other business process will set you apart from competitors who are still throwing money at problems.Chapters:00:04 - The Importance of Details in Branding03:41 - Transitioning into HVAC Marketing09:37 - The Navigator Program and Its Importance13:28 - The Importance of a Marketing Plan21:51 - Understanding Customer Attribution in Marketing27:08 - Understanding Customer Engagement and Marketing Attribution31:08 - The Importance of SEO in Marketing39:58 - Lead Generation vs. Brand Awareness41:56 - Starting with SEO Companies47:41 - The Importance of Active SEO Involvement55:00 - Core Values Alignment in Business Partnerships59:10 - Identifying When to Hire a Marketing Manager01:07:31 - Understanding the Role of Marketing Managers in HVAC Businesses01:10:14 - Meeting Customers Where They Are: Marketing Flexibility01:18:41 - Embracing Courage and Differentiation in Business01:20:03 - Strategic Planning for Business GrowthCompanies MentionedClimate CareBlue Forge MarketingSearchlightServiceTitanNexstar NetworkGuildWebsites Mentionedblueforgemarketing.comjoinclimatecare.comGuest InformationTom Rand is the Member Marketing and Implementation Manager at Climate Care, a cooperative of 30 independently owned HVAC companies across Canada. He started in HVAC in 2021 after a background in retail management and operations, bringing a fresh perspective to the industry. You can connect with Tom on LinkedIn.Key TakeawaysStart with your existing customer database before spending money on strangers. A strong referral program and regular outreach to past customers costs less and converts better than paid advertising alone.SEO and organic search results build credibility that paid ads cannot replace. People still skip ads and trust organic rankings, so showing up naturally in search results should be a priorityMarketing needs a plan with clear goals and measurements agreed upon before you start spending money. Treat marketing like any other business operation with systems, accountability, and regular reviews.Hire marketing help when you're ready to scale past organic growth. Look for specialists who understand HVAC specifically and can prove their expertise with examples and transparent reporting.Meet customers where they are by offering multiple contact methods. Not everyone wants to call, so provide text, online booking, forms, and chat options to capture all opportunities.

Host Adam Loveridge sits down with Scott Grimes from Grimes Heating and Air out of Oroville, California to discuss recovery, entrepreneurship, and building a successful HVAC business. Scott shares his journey from addiction to 31 years of sobriety, how integrity and financial systems became the foundation of his business growth, and the challenges of scaling from a one-man operation to a $6.5 million company with 16 trucks and 33 employees. This conversation covers everything from managing profitability and hiring staff to the importance of letting go and trusting your team offering valuable contractor business advice for anyone in the home services industry.Scott does not have a specific call to action but welcomes other contractors to reach out through Grimes Heating and Air's office in Oroville, California or via their Facebook page.Chapters:00:12 - Financial Integrity and Personal Responsibility01:44 - Overcoming Adversity: The Journey to Recovery11:45 - The Journey of Recovery and Business Growth26:53 - The Challenge of Letting Go in Business Management40:24 - Letting Go: Embracing Change in Business44:59 - Navigating Control and Letting GoTakeaways: The journey of recovery is unique for each individual and does not have to conform to societal norms or expectations. A strong emphasis on honesty and integrity forms the foundation of successful business practices in the home services industry. Financial management and understanding labor costs are crucial for the sustainability and profitability of a business. Developing accountability within a team is essential for maintaining operational efficiency and ensuring quality service delivery. The importance of hiring motivated individuals who align with the company's values cannot be overstated, as they contribute significantly to a positive work environment. Letting go of control is a necessary step for growth, allowing trusted team members to take on responsibilities. Links referenced in this episode:blueforgemarketing.comgrimesheatingandair.comfacebook.com/grimesheatingandairCompanies mentioned in this episode: Blue Forge Marketing Grimes Heating and Air Alcoholics Anonymous Dave Ramsey

The episode of Adam Loveridge: Home Service Marketing Podcast, Luis Francisco, owner of Stashluk Plumbing Heating Services, shares his journey from immigrating at age 12 to acquiring the plumbing and HVAC company he worked at for 10 years. Luis discusses growing the business from 1.5 million to over 2 million in revenue through strategic marketing, customer retention, and faith-based principles. He emphasizes the importance of educating customers rather than hard-selling, maintaining strong relationships, and always having faith when facing business challenges. Luis explains his "why" - providing for his family and being a better father - and offers advice to aspiring service technicians about building clientele through hard work, respect, and genuine connections.Chapters:00:09 - Understanding Customer Retention03:08 - Transitioning to Business Acquisition08:11 - Customer Retention and Education11:28 - The Importance of Understanding Your 'Why' in Business18:00 - The Journey of Faith and Service22:06 - Transitioning to Business OwnershipTakeaways: One should never harbor trepidation regarding financial metrics; understanding them is crucial for growth. It is significantly more cost-effective to retain existing customers than to acquire new ones. Fostering long-term customer relationships necessitates an educational approach rather than aggressive sales tactics. Recognizing one's fundamental motivations or 'why' can profoundly influence business success and personal fulfillment. Investing time in educating technicians leads to better customer interactions and service quality. Maintaining a positive outlook and faith in God's provision can motivate perseverance through challenging business phases. Companies mentioned in this episode: Blue Forge Marketing Stash Luck Plumbing Heating and Air Links referenced in this episode:blueforgemarketing.com

In this episode, we delve into the intricate dynamics of marketing within the home services sector, emphasizing that the essence of successful marketing lies not in the art of persuasion but rather in the innate desire of businesses to engage with effective strategies. We contend that individuals who are genuinely inclined to market their services inherently seek the most proficient vendors to collaborate with, while those who are reticent often eschew the notion of allocating resources toward marketing endeavors. Through a candid conversation with Corey Eckert of Alpine Ductless, we explore the significance of specializing within a specific niche, thereby underscoring the maxim that there exist significant opportunities in focusing on particular markets. Eckert's journey from general contracting to establishing a thriving ductless heating and cooling enterprise serves as a compelling case study in the importance of expertise and customer satisfaction. As we navigate the complexities of marketing tactics and the competitive landscape, we affirm that the pursuit of continuous learning and adaptation remains paramount for success in this ever-evolving industry.Takeaways: Marketing cannot be successfully sold to individuals who lack interest in it. The importance of niche marketing cannot be overstated; expertise in one area yields significant advantages. Allocating a marketing budget is crucial for business growth; neglecting it limits potential success. Understanding the nuances of ductless heating systems is essential for effective installation and sales. The efficiency of ductless systems can lead to substantial energy savings, as demonstrated in recent studies. A commitment to continuous learning in the field of HVAC ensures one remains competitive and knowledgeable. Chapters:00:09 - Marketing Mindset vs. Alternative Ventures06:18 - Introduction to Ductless Systems08:35 - Transitioning to Ductless Systems15:24 - Transitioning to Marketing Strategies21:47 - The Impact of Advertising on SEO Performance26:57 - Starting the Business Journey36:17 - Navigating Challenges in Business Growth39:15 - The Shift Towards Trades: A New Perspective

This podcast episode elucidates the intricate challenges faced by individuals embarking on the journey of establishing their own HVAC businesses. A salient point of discussion revolves around the critical necessity for aspiring entrepreneurs to secure adequate financial backing, as insufficient capital can significantly impede progress. The conversation further emphasizes the imperative of transitioning from a technician mindset to that of a business owner, highlighting the need for comprehensive understanding of operational dynamics beyond mere technical proficiency. Moreover, we explore the importance of mentorship and coaching in navigating the complexities of entrepreneurship, suggesting that guidance from industry veterans can substantially mitigate missteps. Ultimately, the episode seeks to provide valuable insights and actionable advice for those poised to enter the competitive landscape of home services.

The salient point of this discussion centers on the unique cooperative model employed by ClimateCare, which stands in stark contrast to traditional private equity approaches within the HVAC industry. We explore how ClimateCare prioritizes the preservation of member values and legacies, facilitating an environment where independent contractors can flourish without relinquishing control of their businesses. The conversation delves into the intricacies of maintaining long-term customer relationships through a robust maintenance program, aptly named "We Care," which not only generates recurring revenue but also fosters trust and loyalty among clients. We emphasize the importance of strategic planning and the careful management of resources to navigate the tumultuous nature of the HVAC market, particularly during peak seasons. Ultimately, our dialogue elucidates the cooperative's commitment to creating enduring value for its members and their communities, positioning itself as a sustainable alternative to the often exploitative practices of private equity firms.

The salient theme of this podcast is the imperative of establishing a systematic approach to business operations, particularly in the realm of home inspection services. We engage in a profound dialogue with Joe Worthy of Premier Inspector Group, exploring the significance of creating repeatable systems that facilitate sustainable success and prepare companies for potential acquisition. Joe articulates his journey from military service to the home inspection industry, emphasizing the importance of networking and forming strategic partnerships with real estate agents as a cornerstone of business growth. We delve into the necessity of flexibility in operational procedures, understanding that adaptation to market changes is critical in maintaining business viability. This episode serves as an invaluable resource for aspiring entrepreneurs seeking to navigate the complexities of establishing a successful home services enterprise.

The primary focus of this podcast episode centers on the journey of entrepreneurship within the home services industry, as articulated by Daniel Guest, a seasoned entrepreneur and owner of Guest Plumbing and HVAC. He discusses the evolution of his business, emphasizing the significance of resilience in overcoming challenges such as market fluctuations and the impact of the COVID-19 pandemic on operations. Daniel posits that genuine passion for one's work often emerges from a commitment to solving problems rather than merely pursuing personal interests. Throughout our discourse, we explore the importance of mentorship, the necessity of establishing effective operational processes, and the value of empowering team members to contribute to business success. This episode serves as both a reflective insight into Daniel’s experiences and a practical guide for aspiring entrepreneurs in the trades.The podcast delves into the intricate journey of entrepreneurship as experienced by Daniel Guest, a licensed plumber and HVAC entrepreneur who founded Guest Plumbing and HVAC in Toronto. The discussion highlights the transformative phases of his business, from its inception in 2015 to overcoming the challenges posed by the COVID-19 pandemic. Daniel recounts his initial struggles, including a significant reduction in workforce during the pandemic, and emphasizes the importance of perseverance and adaptability in business. He articulates the necessity of identifying opportunities even amidst adversity, encouraging aspiring entrepreneurs to view challenges as gateways to growth. Daniel also shares insights on the significance of mentorship, asserting that having a supportive mentor can profoundly influence one's entrepreneurial journey, steering them toward success while avoiding common pitfalls. Moreover, the episode explores the essential elements of establishing a successful business, including the balance between passion and opportunity, and the critical nature of problem-solving in the service industry. Overall, the conversation serves as an inspiring blueprint for those contemplating a career in the trades, illustrating that with determination and the right mindset, success is attainable.

This podcast episode delves into the evolving nature of leadership within the home services industry, emphasizing the importance of collaboration, transparency, and community engagement. We articulate how leaders must embrace the need for shared responsibility among their teams, fostering an environment where employees feel empowered to contribute to the organization’s goals. The discussion highlights the necessity of actionable data in driving business strategies, as well as the acknowledgment of personal vulnerabilities that leaders face as they navigate their roles. By sharing experiences and insights, we advocate for a culture in which mistakes are viewed as opportunities for growth, and where leaders actively seek mentorship and guidance from their peers. Ultimately, we stress the critical role that leaders play in shaping the future of the trades, urging them to act as ambassadors for their industry and to cultivate a supportive network that encourages both individual and collective success.Chapters:00:09 - Embracing Collective Goals and Action02:36 - Transitioning Leadership: A New Era for Standard Heating and Air Conditioning18:00 - Evolving Leadership and Trust in Business35:32 - Developing a Culture of Trust and Processes52:35 - The Importance of Play in Leadership01:03:22 - Embracing Vulnerability in LeadershipTakeaways: The need for transparency and involvement from employees is paramount in leadership. Effective leadership requires sharing the burden and collaborating on goal formation. Taking action is essential; striving for perfection can impede progress and decision-making. Building trust within a team is critical for fostering a positive workplace culture and performance. Embracing mistakes as learning opportunities can lead to growth and development in leadership. Utilizing data and analytics is crucial for informed decision-making and business strategy.

The podcast episode presents an in-depth exploration of the philosophical and practical dimensions of ownership in the home services industry, as articulated by Adam Loverich and Matt Pillius. The discussion begins with a critical reflection on the historical context of business ownership, wherein owners often sought personal enrichment at the expense of their teams. Pillius, drawing from his extensive experience in the trades, emphasizes a transformative philosophy that seeks to ensure that all employees achieve success and satisfaction in their roles. This shift in perspective is not merely aspirational; it is framed as a necessary evolution in an industry facing significant challenges, including labor shortages and a declining emphasis on craftsmanship.Throughout the episode, Pillius shares his personal journey from a traditional tradesman to a business owner who prioritizes collective success and accountability. He argues that the quality of workmanship is a direct reflection of a company's culture and values, asserting that a successful business must be built on a foundation of integrity, pride, and mutual respect among its members. The dialogue further highlights the importance of core values in guiding operational decisions and fostering a sense of belonging among employees. Pillius articulates a vision where each team member is invested in their work, resulting in superior service and customer satisfaction.The conversation also addresses the pitfalls of contemporary corporate practices that prioritize profit over quality, critiquing larger firms that may dilute the value of craftsmanship by compartmentalizing roles and limiting training opportunities. Pillius and Loverich advocate for a holistic approach to employee development that nurtures both technical skills and ethical practices. This discussion serves as an insightful commentary on the future of the service industry, encouraging business leaders to cultivate a culture where quality and integrity are paramount. The episode concludes with a powerful reminder that, despite the challenges faced, embracing a philosophy centered on teamwork and craftsmanship can lead to enduring success in the competitive landscape of home services.

The episode of the Adam Loveridge: Job Calls Podcast, Adam talks with Justin Brown from SureTech about building an HVAC business from scratch. Justin shares his journey from being an HVAC tech to starting his own company, facing challenges during the 2009 recession, and ultimately finding success through implementing the Entrepreneurial Operating System (EOS) from the book Traction. He discusses the importance of building a strong team culture, learning business fundamentals before going solo, and how local services ads helped him grow. Justin emphasizes that success in the HVAC business requires more than technical skills - it demands understanding leadership, financial management through systems like Profit First, and putting customer needs first. His key advice for aspiring HVAC company owners includes getting business education while working for others, saving seed money, and focusing on existing equipment service rather than just new construction.Chapter Timestamps:0:00 - Building Teams for Business Growth0:52 - Introduction to Justin Brown and SureTech2:00 - Justin's 30-Year HVAC Journey4:00 - Church Camp Career Detour5:00 - Partnership and Phone Number Acquisition7:00 - Google Local Services Ads Experience9:00 - Word of Mouth Marketing Strategy12:00 - Managing Money and Cash Flow14:00 - Implementing EOS Weekly Meetings16:00 - Core Values and Tough Decisions20:00 - Learning from Industry Experience24:00 - Building the Right Foundation26:00 - Second Opinion Marketing Strategy29:00 - Profit First Money Management32:00 - Leadership Through Collaboration35:00 - Women in HVAC Industry38:00 - Contact Information and Advice

The episode of the Job Calls Podcast, Adam Loveridge sits down with Anthon Mecham from Authority Heating & Cooling to discuss their remarkable journey from a small new construction company to a thriving HVAC business targeting 10% market share in Utah County. Anthon shares how implementing core values of honesty and integrity, combined with strategic hvac marketing initiatives including vehicle wraps, billboards, and TV commercials, helped transform their home services business from unmarked vans to a recognized household name. The conversation explores crucial hvac growth strategies, the importance of retention marketing and customer lifetime value, their experience with Service Titan software, and how joining Praxis University provided the hvac coaching needed to scale from 7 million to nearly 9 million in revenue while maintaining their commitment to treating every customer like family.Guest: Anthon Mecham, Authority Heating & Cooling, LLC0:00 - Customer Retention Philosophy0:14 - Business Purpose and Core Values0:33 - Introduction and Company Background1:15 - Authority Heating Origins Story2:30 - Current Business Scale3:15 - New Construction vs Service Work5:00 - Hiring and Training Strategies6:30 - Marketing Evolution Journey8:00 - Vehicle Wrap Impact10:00 - Multi-Channel Marketing Approach12:00 - Google Reviews Strategy14:30 - Local Search Rankings17:00 - Brand Recognition Growth19:00 - Offline Marketing Effects21:30 - Business Transformation Story23:00 - Praxis University Coaching25:30 - Service Department Development27:00 - KPI Implementation29:00 - Transparency Pricing Model31:00 - Inventory Management System33:00 - Organizational Structure Development35:00 - Core Values Creation37:00 - Customer Trust Building40:00 - Market Share Goals42:00 - Competing with Private Equity44:00 - Exit Strategy Considerations47:00 - Advice for New Contractors

Adam Loveridge JOB CALLS EP. 21:How Ashley Stroud Built a $5M Plumbing Empire: Rebranding Success & Marketing StrategiesThe episode of the Job Calls Podcast, Adam Loveridge sits down with Ashley Stroud from Plumbing Outfitters to discuss their remarkable plumbing business growth journey and transformative rebranding success story. Ashley shares how she and her husband Warren built their plumbing company from a single truck operation in 2017 to a thriving business with 29 employees and nearly $5 million in revenue. The conversation dives deep into their strategic rebranding efforts with Lemon Seed Marketing, revealing how investing in strong plumbing company branding led to higher conversion rates, increased average tickets, and better marketing ROI. Ashley provides valuable insights on home services marketing strategies, from transitioning beyond word-of-mouth to implementing radio advertising, social media recruiting, and creative video campaigns that helped establish Plumbing Outfitters as a standout brand in the competitive Austin market.Chapter Timestamps:0:00 - Opening & Introduction3:51 - Starting Plumbing Outfitters7:11 - Early Growth Challenges11:17 - Revenue & Growth Targets14:44 - Marketing Evolution Journey19:10 - Decision to Rebrand23:16 - Brand Transformation Details27:41 - Team Culture Impact31:29 - Rebrand Timeline Process35:14 - Future Expansion Plans38:45 - Marketing Strategy Overview44:26 - Radio & Video Campaigns48:13 - Social Media Approach53:36 - Rebrand Results & ROI56:42 - Exit Strategy Discussion57:36 - Advice for Contractors

The episode of the Job Calls Podcast, Adam Loveridge sits down with Chris Gist from Paradise Home Services to discuss his unique success story with private equity acquisition. Chris shares how Paradise Home Services grew from $1.2 million to nearly $6 million in just three years before being acquired by Leap Service Partners, and why this PE-backed transition has been a positive experience for both the company culture and employees. The conversation explores the importance of maintaining company culture during acquisitions, developing leadership through PE resources, and how being selective about your acquirer can lead to successful outcomes in the home services industry.0:00 - Create Happiness Philosophy0:40 - Introduction to Job Calls Podcast1:17 - Welcome Chris Gist2:39 - Chris's Background Story4:00 - Paradise Plumbing Origins5:04 - Company Growth Journey7:15 - Culture as Growth Catalyst9:25 - Core Values Discussion11:48 - Five-Year Exit Strategy14:52 - Service World Convention17:17 - Choosing Leap Service Partners19:45 - Benefits of PE Partnership22:13 - Rising Leaders Program25:52 - Marketing Department Support27:36 - Leadership Development Success31:07 - Networking with Legacy Owners33:45 - Acquisition Horror Stories36:21 - Due Diligence Advice39:12 - Interviewing PE Firms42:28 - Culture-First Approach45:16 - Hawaiian Shirt Uniforms48:03 - Company Meeting Traditions50:41 - Contact Information53:29 - Final Advice

How David Katz Transformed Trio Heating: Rebranding, Metrics & Customer ExperienceDavid Katz joins Adam Loveridge on the Job Calls Podcast to share how he built Trio Heating & Air from scratch, revealing the emotional journey of rebranding, the power of customer-first marketing, and why focusing on conversion metrics rather than revenue per truck creates sustainable growth in the HVAC industry.00:00 - Emotional Rebranding Journey03:00 - Starting Without HVAC Experience06:55 - Pacific Air USA Origins09:40 - Rebranding Challenges14:17 - The Trio Brand Meaning17:55 - Performance Metrics Discussion23:03 - Five-Star Customer Experience25:49 - Conversion Rate Expectations32:05 - Average Ticket Importance38:23 - Revenue Per Truck Myth44:25 - Marketing Budget Planning48:54 - Lead Generation Strategies54:02 - Creative Marketing Approaches59:04 - Private Equity Considerations1:04:38 - Company Culture Values1:08:28 - Supporting the Trades Industry

Adam Loveridge JOB CALLS EP. 18:How to Grow an HVAC Business from $0 to $15 Million in 4 Years | Michael Katz InterviewThe episode of Adam Loveridge: Job Calls Podcast, Michael Katz shares his remarkable journey growing Trio Heating, Air Conditioning and Plumbing from zero industry experience to a $15 million business in just four years. Michael discusses how he studied successful HVAC companies, implemented proven processes, and built a thriving business through customer service excellence, innovative membership programs, and strategic text message marketing campaigns that generate significant revenue during slow seasons in the HVAC industry.0:00 - Rapid Business Growth3:45 - Finding Direction in HVAC7:58 - Starting Without Experience12:42 - Early Business Challenges17:38 - Text Message Marketing Success23:06 - Membership Program Strategy28:20 - Creating Recurring Revenue34:55 - Automation and Processes40:23 - Benefits of Company Size45:13 - Maintaining Entrepreneurial Drive50:17 - Vision and Company Culture55:04 - Long-Term Business Goals1:00:16 - Private Equity ConsiderationsJobcalls: Visit https://jobcalls.com/ for more Socials:IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The episode of Job Calls Podcast, Andrew Sams from Alpine Building Performance shares valuable insights on how home service contractors can build referral partnerships with property inspection companies. As the owner of a successful Denver-based inspection business with a team of 14, Andrew explains how inspectors serve as trusted advisors to homebuyers and can become powerful referral sources for contractors. He discusses how educational marketing and building relationships with inspection companies can provide contractors with pre-qualified leads while bypassing expensive digital marketing channels.00:00:00 - Home Inspection Volume00:02:57 - About Alpine Building Performance00:05:42 - Content Marketing for Inspectors00:10:58 - Referral Partnerships Strategy00:15:13 - Benefits of Inspector Referrals00:20:28 - What Inspectors Look For00:27:06 - Value of Educational Lunch & Learns00:34:08 - ROI of Referral Marketing00:39:35 - Three-Way Text Introductions00:42:59 - Modern Homeowner Expectations00:48:54 - Spectora Software Integration00:55:18 - Reaching Out to Alpine Building

Adam Loveridge JOB CALLS EP. 16:The Relationship That Determines Your Business Success: Jim Bradford on Servant LeadershipThe episode of the Home Services Marketing podcast, Adam Loveridge interviews Jim Bradford, founder of Freedom Air Conditioning in Jindale, Florida. Jim shares his remarkable journey from losing everything in the 2008 housing market crash to building a thriving HVAC business with his daughter. He discusses his servant leadership philosophy, emphasizing that "the relationship you have with your employees is what your employees will have with your customers," while explaining how core values and employee success drive business growth and exceptional customer service.Episode Timestamps:0:00 - Employee Success Philosophy3:03 - Jim's Background in HVAC6:06 - Starting Freedom Air Conditioning9:08 - Marketing Through Customer Service12:21 - Core Values and Culture15:40 - Jim's Personal Journey20:17 - Leadership as Lion and Lamb25:26 - Private Equity Impact29:18 - Revenue Growth Through People33:21 - Modeling Leadership Behavior37:27 - Sustainable Business Growth

The episode No. 14 of Job Calls podcast, Adam Loveridge speaks with Crystal Williams, Founder of Lemon Seed Marketing, about the importance of brand identity for heating, air conditioning, and plumbing contractors. Crystal shares insights on when companies should consider rebranding, the process of developing an authentic brand story, and how proper branding can significantly improve marketing performance across all channels. She emphasizes that successful rebranding requires full commitment, clear leadership decisions, and proper implementation across all customer touchpoints.Timestamp:0:00 - Brand story and identity importance3:07 - Crystal's background in HVAC marketing10:08 - Branding beyond just logos14:42 - Investment costs for rebranding19:19 - Brand lift and recognition metrics24:55 - Implementing a successful rebrand30:19 - Avoiding committee decision paralysis34:50 - Rebranding for business acquisition39:35 - Marketing consistency as the key Jobcalls: Visit https://jobcalls.com/ for more Socials:IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The episode No. 13 of Job Calls Podcast, Adam addresses the recent Google review crisis where businesses lost up to 40% of their reviews overnight. He discusses critical reputation management strategies, emphasizing the importance of diversifying review platforms and implementing comprehensive online reputation management systems. The episode explores how businesses can protect their digital reputation through first-party data collection, review archiving, and maintaining presence across multiple review platforms while focusing on owning their marketing assets rather than relying solely on Google for social proof.Timestamp:00:00 - Intro and Recent Google Review Crisis02:45 - Impact of Lost Reviews on Business05:30 - Multi-Platform Review Strategy08:15 - First-Party Review Collection11:20 - Future of Review Management14:45 - Video Reviews and AI Verification17:30 - Building Brand Presence Across Platforms19:30 - Closing Thoughts on Marketing Ownership

The Episode 12 of the Job Calls Podcast, Adam Loveridge talks with Remington Curtis from Sunbelt Business Brokers about selling a business in the HVAC and plumbing industries. Remington shares insights on business valuation, deal structures, timing considerations for selling, and how to maximize value. He explains key metrics like EBITDA and SDE, typical multiples for valuation, and the importance of clean financial records. Remington also discusses the role of business brokers in facilitating sales and advising owners on exit strategies.Timestamp:0:00 - Introduction and background3:01 - What is a business broker?5:19 - Common landmines in selling9:50 - Key financial metrics14:19 - Typical valuation multiples20:15 - Deal structures and earnouts29:20 - Timing considerations for selling35:46 - Process and timeline for selling41:53 - Resources for business owners

The episode 11 of the Adam Loveridge: Job Calls Podcast, Adam discusses the importance of creating a comprehensive marketing ecosystem for home services businesses transitioning from commercial to residential work. He emphasizes the need for a strong digital presence, including an optimized website and Google Business Profile, to support advertising efforts. Adam explains how combining tactics like Google Ads, retargeting, and CTV advertising can increase brand awareness and lead generation, ultimately improving SEO performance and driving business growth.Timestamp:00:00 - Introduction to Marketing Ecosystem03:41 - Importance of Digital Presence09:55 - Google Ads vs Local Services Ads15:25 - Retargeting Strategies20:59 - CTV Advertising Benefits25:47 - Brand Traffic and SEO Impact29:17 - Comprehensive Marketing StrategyVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

Adam Loveridge discusses the importance of comprehensive planning for home service businesses in 2025. He outlines a seven-step process for evaluating past performance, setting goals, and aligning teams for success in the coming year. Adam emphasizes the need for financial reviews, marketing assessments, and operational improvements, while also stressing the importance of personal leadership reflection and work-life balance for business owners.Timestamp:0:00 - Introduction and Importance of Planning3:01 - Financial and Profitability Review15:55 - Lead Generation and Marketing Review27:15 - SWOT Analysis for Business37:41 - Goal Setting for the New Year40:29 - Team Alignment and Communication33:54 - Personal Leadership Reflection40:55 - Documenting and Sharing the PlanVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The Job Calls Podcast Episode 9, Adam Loveridge discusses the importance of client management and handling scope creep in home services. He shares a personal story about a kitchen remodel project and emphasizes the significance of understanding client pain points, managing expectations, and delivering excellent service. Adam highlights how effectively addressing client concerns can lead to increased referrals, positive reviews, and business growth in the home services industry.Timestamp:0:00 - Introduction and client referrals0:42 - Kitchen remodel project story3:39 - Handling client expectations6:18 - Understanding client pain points9:34 - Making client priorities your own11:33 - Closing remarks and podcast infoVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The Job Calls podcast episode 8, Adam Loveridge talks with Court Lundberg, owner of Rare Breed Plumbing, about marketing strategies and business growth in the plumbing industry. Court shares insights on rebranding his company, leveraging digital marketing tactics like SEO and PPC, and his perspective on private equity acquisitions in home services. The conversation covers practical tips for contractors looking to expand their businesses while maintaining quality service and company culture.Timestamp:0:00 - Introduction and background3:15 - Starting Rare Breed Plumbing6:15 - Unique selling proposition10:15 - Marketing strategies and growth15:45 - SEO and digital marketing|23:45 - Local Service Ads (LSA)31:15 - Auditing marketing performance40:15 - Private equity in home services49:15 - Court's business philosophy53:15 - Advice for new contractorsVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

In episode 7 of Adam Loveridge: Job Calls Podcast, Adam discusses the evolving landscape of SEO heading into 2025. He delves into Google's shift towards prioritizing helpful content over keyword-centric approaches, emphasizing the importance of answering user questions and providing valuable information. Adam highlights the growing significance of entity-centric SEO, local relevance, and trust flow in link building strategies. He also touches on the impact of Google's increasing focus on ad placement and offers insights on how businesses can adapt their SEO strategies to stay competitive in this changing environment.Timestamp:0:00 - Introduction and SEO Evolution3:05 - Helpful Content Update Explained6:28 - Entity-Centric SEO Approach10:23 - Link Building Strategies for 202515:35 - Local SEO Importance20:37 - Future SEO Trends and AdaptationVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The Adam Loveridge: Job Calls Podcast Episode 6, Adam discusses how to avoid getting ripped off by digital marketing agencies. He emphasizes the importance of choosing agencies with experience in your specific industry, understanding key performance metrics, and maintaining clear communication. Adam shares insights on evaluating agency guarantees, the benefits of niche-focused agencies, and red flags to watch out for when selecting a marketing partner. He also provides valuable tips on assessing SEO performance and the importance of regular reporting.Timestamp:00:00 - Introduction and topic overview03:39 - Signs of a poor marketing agency07:38 - Key questions to ask agencies12:13 - Understanding cost per lead15:43 - Importance of agency guarantees20:17 - Benefits of niche-focused agencies24:55 - Industry expertise and staying current29:32 - Conclusion and call to actionVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The Adam Loveridge: Job Calls Podcast Episode 5, Lawrence Snow, owner of a successful plumbing and home services business, talks about his experiences with business acquisitions and private equity in the home services industry. Lawrence shares insights on the importance of company culture, leadership, and financial management when preparing a business for sale or acquisition. He emphasizes the value of creating systems, knowing your numbers, and being able to step away from day-to-day operations. Lawrence also discusses the challenges of working with private equity firms and provides advice for business owners considering selling their companies.Timestamp:00:00 - Introduction and Background05:29 - Challenges in Acquisitions10:40 - Company Culture and Values15:38 - Employee Development and Retention20:11 - Private Equity Experiences25:05 - Family Business Succession30:15 - Financial Management Importance35:29 - Leadership and Vision40:39 - Advice for Selling a Business45:54 - Networking and Continuous Learning50:54 - Final Thoughts and RecapVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change.Timestamps:0:00 - Intro and Overview 3:03 - Importance of Planning Ahead 6:03 - Customer Database Strategies 10:14 - Google Business Profile Tips 13:43 - Seasonal Offers for Plumbers 15:57 - Remodeling Project Ideas 18:13 - Closing and Newsletter Signup

The Job Calls Podcast Episode 3The Job Calls Podcast Episode 3, Adam Loveridge discusses how home service companies are doing Google Business Profile wrong and provides tips for optimizing GBP listings. He explains the importance of having a physical address for your GBP listing, choosing the right categories, optimizing services and products, getting consistent reviews, and posting regularly. Adam emphasizes that a well-optimized Google Business Profile is crucial for showing up in local search results and getting leads through Google's Local Services Ads.Chapter Timestamps:0:00 - Introduction 3:01 - What is Google Business Profile 6:26 - Service Area Listings vs Physical Address 10:59 - Price Shoppers vs Service Shoppers 15:51 - Optimizing Your GBP Categories 20:41 - Optimizing Services and Products 24:02 - The Importance of Reviews 30:29 - Posting on GBP Regularly 35:45 - Recap and ConclusionVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The Adam Loveridge: Job Calls Podcast, Adam talks about the importance of alignment in business and personal life. He shares a personal story of letting go of a fractional CMO role that was causing stress and misalignment, and how this decision opened up new opportunities aligned with his goals and strengths. Adam discusses the benefits of pivoting when things aren't working, especially in challenging economic times for home services contractors. He emphasizes the need for businesses to adapt their strategies, such as offering more affordable options like cabinet refacing instead of full replacements, to attract customers in a tighter market. The episode provides valuable insights on business growth tips and home services marketing strategies during economic downturns.0:00 - Intro And Alignment Theme 3:26 - Personal Story Of Letting Go 7:17 - Pivoting In Business 10:31 - Marketing Strategies For Contractors 15:22 - Adapting To Economic Changes 19:35 - Closing Thoughts And Call To ActionVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/

The Job Calls Podcast, Adam Loveridge talks about the power of search engine optimization (SEO) for contractors and home services businesses. He shares his background in real estate marketing and how he discovered the effectiveness of SEO during the 2008 recession. Adam emphasizes that Google is still king for generating leads, with SEO providing the best return on investment compared to paid ads. He explains how dominating search results can help contractors become the top brand in their market, attract talent, and scale their business confidently. The episode provides insights on digital marketing strategies to grow contracting businesses in today's economic climate.0:44 - Introduction to podcast and host 5:57 - Adam's background in real estate marketing 10:15 - Why Google is still king for lead generation 15:38 - The power of SEO for contractors 20:35 - How SEO helps with scaling and hiring 25:49 - Building a brand through Google dominance 31:18 - Upcoming episode preview on 2024 Google changes 34:56 - Closing remarks and call to subscribeVisit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/GMB: https://g.co/kgs/QEovfZrLinkedin: https://www.linkedin.com/in/adamloveridge/