The Power of Independence: Why Brands Are Betting on Independent Creators episode artwork

EPISODE · Apr 8, 2026 · 34 MIN

The Power of Independence: Why Brands Are Betting on Independent Creators

from Media Roundtable

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition.This week, we’re going back to  Podcast Movement Evolutions at SXSW, where  Miranda Romano (SVP, Media, Oxford Road) moderated a performance-unlocking panel, “The Power of Independence: Why Brands Are Betting on Independent Creators.” Sharing their indie wisdom was an all-star panel of brand leaders:Brynn Greenelsh (Audio Marketing, Auctane–Stamps.com & ShipStation) Jessica Williams (Global Brand Marketing & Partnerships, Shopify)Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp)Join us as they cover: Becoming a Household Name, Unmatched Access, Ask An Expert, and more. Let’s dig in." Get on the small shows, and it'll be so worth it." -Brittany Clevenger (Sr. Dir. of Growth Marketing, BetterHelp)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Apr 8, 2026

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The Power of Independence: Why Brands Are Betting on Independent Creators

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