The power of LinkedIn Ads with Anthony Blatner

Today’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them. KEY TAKEAWAYS COVERED IN THE PODCAST Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place.You have to know who you are targeting for your ads to work properly.LinkedIn ads target people based on who they are such as their job roles or industry – which is why they are best for B2B.LinkedIn is great if you want to target a niche professional at scale.LinkedIn is a more expensive platform to advertise on.The minimum spend for LinkedIn Ads is around $10 per day but you will likely need more than this for really driving traffic. You can expect to pay around $8-$10 per click.Be really specific with your audience you are targeting on LinkedIn.Types of LinkedIn Ads - Sponsored content, sponsored email, conversation ads, dynamic ads (desktop ads) and text ads (desktop only).Start with sponsored content ads using lead forms if you are new to LinkedIn.You can be professional and personal on LinkedIn – personal content can cut through the noise and get your personality across.The best way to get started is to advertise a lead magnet with a sponsored content ad and lead form.You can only advertise from a company page on LinkedIn.Business pages on LinkedIn are good from an SEO perspective and tend to come up higher in search results.Have some recent updates on your business page before advertising but you don’t need to worry about posting too much.Only your followers see your content on your business page so keep it up-to-date but more people are likely to see your content on your personal page. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… LinkedIn Ads enable you to really target specific groups of people, so you don’t need to target a huge audience like you would on Facebook. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Anthony 04:53Are LinkedIn Ads more technical? 06:50The power of LinkedIn Ads 09:22The cost of LinkedIn Ads 13:40Are you ready for LinkedIn Ads? 15:23Common LinkedIn Ads mistakes 20:45Different types of LinkedIn Ads 22:32LinkedIn content 27:14Getting started with LinkedIn Ads 29:27Do I need a business page on LinkedIn? 36:28 CHECK ANTHONY OUT: WebsiteLinkedIn RESOURCES MENTIONED: Create Your Dream Business Bootcamp Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week got an interview all about LinkedIn advertising. I'll get to that in a minute. However, before we do that. I just want to tell you that I've bought the bootcamp back. So back in, I said like, May, May, April time. I did a five day bootcamp called Create Your Dream Business Bootcamp. It was so good. It was basically, it has three workshops and those workshops are aimed around knowing, you know, what do you want your business to look like? How you structure it to get to that sort of business and then your mindset around it. It includes things like prizes and coaching calls and so much good stuff. And like I said, the feedback was awesome that I had last time. So if you signed up, you didn't get chance to do it, then you definitely want to come and do it. If you haven't checked it out or signed up, then please do go and have a look. Cause it's going to be fab. It's completely free by the way. So go to Teresa Heath, I've got my name, teresaheathwearing.com/bootcamp. And you can sign up there and you'll get everything sent to you when you sign up. That's going to be brilliant. So I'll just leave that with you, for you to go and, um, and go and take a look at that when you've got five minutes, obviously, if you're on social, any of my social, we'll start sharing the fact that we're doing the bootcamp coming up. So on to today's interview. Now I really liked, I really like it when I don't know the subject and I know nothing about LinkedIn advertising. I did it years ago, but wasn't very successful and then hardly anybody I know does it. So when this guy approached me to say, could he come on the podcast? I was like, do you know what? Yeah, because some of you will be using LinkedIn for your main platform. And I just think it's good to give you a heads up or an idea as to whether you should look at the advertising. Is there any good? What does it do? So, like I said, I was complete student with this. I was asking all the questions because I didn't know what I was talking about. So the lovely Anthony came on to talk about it. So Anthony was a tech is a tech founder and an ex IBM-er. He has seen lots of companies with great services failed due to ineffective marketing. So he started an agency to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, he's able to help digital agencies reach their potential using LinkedIn ads and the power of technology. So like I said, I'm not even going to like deep dive into anything we talked about because I'm just going to let you to jump in and listen to what he had to say. So here is Anthony. It's my great pleasure that I welcome to the podcast today Anthony Blatner. Anthony, how are you doing? Anthony: I'm doing great. How are you doing? Teresa: I am good. Really good. Thank you. It's the end of the day for me, it's been a busy one. I was going to say go my house call, but actually have a life to do a bit later on. So, um, and then I can enjoy a glass of wine. Um, but where are you based? You're obviously in a different part of the world to me. Anthony: Yes, I'm in Austin, Texas. So I am, uh, not just starting my day, a little bit late in my day. It's 11:00 AM here. Um, but yeah, Austin, Texas. Teresa: Because were British and we asked you the questions like this, what's the weather like? Anthony: Um, well, it's actually kind of rainy and overcast here today. Uh, but overall temperature wise has been pretty good. Last few weeks have been good, like mid seventies, low eighties. Now is the perfect time for Texas, you know, overall, uh, it's going to get pretty hot pretty soon. Teresa: So what does it kind of go up to? Anthony: Uh, it'll get to triple digits Fahrenheit. Um, and usually over the summer, we'll have a lot of like a hundred degree days, a hundred, 105. Teresa: Wow. Anthony: Yeah. Teresa: That's crazy. Crazy hot. I have not been to Texas. It's on my list of places. Obviously that list is just paused during this amazing time that we're in, but it is on my list. So anyway, we will crack on, like I said, I love asking what's the weather like question. So Anthony, in case my audience haven't heard from you, why don't we start off as we always do in explaining who you are and what you do. Anthony: Yeah, absolutely. So I, uh, I specialize in LinkedIn advertising. Uh, there's not many people out there that do. Um, so you know, happy to share tips and tricks for LinkedIn advertising. It's been a great platform. Um, but a little bit about me is my background, I come into the marketing world from the software side of things. I started my career at IBM building big e-commerce websites, going out to their clients. And when I was in, when I moved to Austin here, I got involved in the startup scene. So I started building mobile apps on the side and eventually started a mobile app development agency that I ran. Um, we built a lot of apps, a lot of software for a lot of different companies from startups to big companies and saw that a lot of companies would build an app and put it on the app store and do really well, um, with a good marketing plan, if they, if they were able to get that distribution. And then we saw a lot of other companies spend a lot of time and a lot of money and build just as good of software, but without a good marketing plan, you would launch your app. And it would just sit on the app store and, you know, and it would die. So we saw the need and the opportunity we that's, how I kind started getting, getting pulled into the marketing world was once you build the app, you got to help them market it distribute it. Um, so that was my segue getting into the marketing world. And then over the years, just finding that LinkedIn was the best platform. Um, with my background, I had mostly B2B software clients, so that B2B space was just doing the best on LinkedIn. So that's what I've been focused on over the last several years is just LinkedIn advertising...