The Power of Niche Markets: Finding Your Advantage | Gustavo Sanchez | Jijamas

Gustavo is an advertising & marketing executive turned entrepreneur. In the past, he’s held management positions in fortune 500 companies in the US & abroad. He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles. He loves all things related to e-commerce and working with international markets.In This Conversation We Discuss:[00:42] Intro[01:20] Finding the right business idea[03:23] Identifying a gap in sleepwear market for adults[04:38] Creating pajamas you want to be seen in[05:39] Tweaking existing ideas for success[07:29] The importance of consultative partnerships[09:49] Proving concept and establishing supply chain[11:11] Committing to full-time entrepreneurship[12:24] Customer acquisition beyond friends & family[14:07] Gaining confidence from continuous improvement[15:26] Electric Eye: your true Shopify experts[16:23] Prioritizing profitability over rapid scaling[18:28] Leveraging platforms to reach wider audiences[20:18] Achieving growth through strategic scaling[21:09] Thriving amidst the pandemic surge[21:48] The power of product quality and reviews[23:01 Luxury sleepwear from jijamasResources:Subscribe to Honest Ecommerce on YoutubeLuxury sleepwear and comfy pajamas for men & women jijamas.com/Follow Gustavo Sanchez linkedin.com/in/gustavo-sanchez-8083a86/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!