🇩🇪 The power of one: leading Sales and Marketing under one roof

What really happens when you put sales and marketing under one roof?In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Laura Keddi, VP Sales & Marketing at egroup.io / ebuero AG, to talk about the realities behind “The Power of One”: one commercial organization, one set of goals, one customer journey.Laura shares how she:Broke down long-standing silos between sales and marketingMoved both teams from channel/KPI thinking to shared revenue ownershipReduced customer acquisition costs while improving conversion and customer experienceKeeps balance as a marketing-native now leading the whole commercial engineYou’ll hear concrete tactics like:Monthly business reviews that forced both teams to speak the same languageMoving away from separate sales vs. marketing targets towards joint, high-level revenue goalsHow they unlocked growth once they stopped treating “lead quality” as a blame gameWhy patience, transparency and “prayer-like repetition” are non-negotiable when changing how people workAbout LauraLaura Keddi is VP Sales & Marketing at egroup.io / ebuero AG, Europe’s leading provider of smart office solutions and telecommunication services for small and medium-sized businesses.