The Power of Perception: How Estate Agents Can Influence First Impressions with Sylvie di Giusto

In this episode, I’m joined by Sylvie di Giusto, an internationally renowned expert on personal branding, leadership, and decision-making. With twelve books to her name and a client list that includes top executives and global companies, Sylvie brings a wealth of knowledge on how perception shapes success.We dive into why first impressions matter so much in estate agency and how agents can move from operating on autopilot to showing up with intention. Sylvie breaks down her Five Cornerstones of Decision-Making—visual, behavioural, verbal, digital, and social intelligence—and how each one can help agents build trust, attract clients, and elevate their reputation in a competitive market. We also touch on unconscious bias, managing digital footprints, and how to have difficult conversations that actually strengthen credibility. Whether you’re just starting out or looking to refine your personal brand, this episode is packed with insight and actionable advice.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com