The Power of Purpose-Based Marketing (Episode 084 - The Marketing Gateway Podcast)

Marketing campaigns can be a great way of showing what your brand stands for, but it can also be seen as virtue signaling, and have the opposite effect!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.Sources:https://www.adcouncil.org/all-articles/what-is-purpose-driven-marketinghttps://www.forbes.com/councils/forbesagencycouncil/2022/12/27/7-steps-to-create-a-purpose-driven-marketing-strategy/https://www.zenogroup.com/insights/2020-zeno-strength-purposehttps://people.com/bud-light-controversy-everything-to-know-7547159https://leighraeder.com/breast-cancer-charities-the-best-and-worst/https://web.archive.org/web/20170329130252/http://www.summiticeapparel.com/news/https://apnews.com/article/target-pride-lgbtq-4bc9de6339f86748bcb8a453d7b9acf0https://www.fastcompany.com/91346998/why-target-pride-merch-feels-so-badhttps://www.patagonia.com/actionworks//#home/choose-locationhttps://portermedia.com/blogs/blog-posts/purpose-driven-marketing-campaignshttps://www.mastercard.com/us/en/personal/find-a-card/true-name.htmlThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.