the power of the ps

Ever wonder if anyone reads all the way to the bottom of your emails? They do — and that's where the magic happens. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares how to use the humble "PS" to boost engagement, create urgency, and increase clicks. From sales strategies to storytelling and connection, this episode shows why the PS is one of the most underrated tools in email marketing. Episode Highlights Why the PS (postscript) is so effective — especially for skimmers and mobile readers. How to find the perfect balance: too short and it's confusing, too long and it's overwhelming. Creative ways to use a PS: Summarize or emphasize your main message. Create urgency or highlight a deadline. Add a bonus or testimonial. Link to extra content, like a podcast or resource. How Liz uses the PS in her newsletters to increase clicks without changing the email topic. Real examples of PS lines that drive engagement and conversions. The "super signature" technique — turning your PS into a consistent mini-CTA section. Key Takeaways Always use a PS: It's the most-read part of your email. Prioritize clarity: Summarize your message or next step clearly for skimmers. Use it to drive clicks: Add links to related content or resources. Vary your PS: Try urgency, curiosity, or a testimonial depending on your goal. Test a super signature: Add a recurring "When you're ready" PS to your weekly emails. Links and Resources Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 35: Lead Magnets