EPISODE · Aug 26, 2026 · 48 MIN
The Power of Two Farming Families Working Together - Harry Kemp (Rabobank Partner Ep)
from Humans of Agriculture · host Humans of Agriculture
Building a premium beef brand isn't just about producing exceptional cattle. It's about understanding markets, embracing data, building the right team, and having the patience to make decisions years before the product reaches a customer's plate.In this episode, Harry Kemp shares the story behind King River, the family-owned Wagyu business that has grown from a bold partnership between two Queensland families into a premium beef brand supplying customers across more than 35 countries.Harry reflects on growing up in a family grazing business, leaving school early to return to the land, and how his approach to learning has evolved alongside the rapid transformation of Australian agriculture. What began as a traditional cattle operation has become a data-driven business where genetics, consumer demand, and long-term thinking shape every decision.Together, Oli and Harry explore the realities of building a premium export brand, why consistency matters more than chasing perfection, and how strong relationships have underpinned King River's remarkable growth over the past five years.From genetics and data to leadership, teamwork, and customer relationships, this conversation offers a fascinating insight into what it takes to build a modern beef business that delivers quality from paddock to plate.Key insights from the conversation:Harry's journey from the family cattle property to co-founding King RiverWhy two family businesses joined forces to build a premium Wagyu brandThe challenges of building a business with a four-year production cycleHow genetics, data, and consumer demand are transforming beef productionWhy consistency matters more than producing the highest marbling scoresBuilding a business that now supplies premium Wagyu to more than 35 countriesLessons on rapid business growth, leadership, and putting people in the right rolesThe importance of relationships, accountability, and shared values in successful partnershipsWhy producing great food is ultimately about bringing people together, regardless of language or cultureChapters:00:00 Introduction to Harry Kemp and King River Beef02:20 The significance of the Ekka week and industry events04:00 Harry's background and early life in farming07:32 Changes in beef farming over 21 years10:07 The formation of King River Beef in 201911:30 Utilising Wagyu to optimise feedlot infrastructure14:05 Transition from selling cattle to branding and marketing16:22 Meeting the Rich family and forming the partnership19:45 Managing rapid growth and team restructuring24:55 Impact of genetics and breeding on marbling29:38 The importance of data and technology in decision-making34:22 Building a global customer base and maintaining quality44:01 The future vision for King River Beef45:20 Harry's perspective on being a food producer46:47 The universal language of good food and beef47:22 Closing remarks and next steps for the business
Embed this episode
NOW PLAYING
The Power of Two Farming Families Working Together - Harry Kemp (Rabobank Partner Ep)
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.