The Power of Values-Based Pricing - Tessa van Duyn

In this episode of the Legal Change Agents podcast, Andrea Foote speaks with Tessa, CEO of Moores, about her journey to leadership and the shift toward human-centric, values-based legal practice. They discuss navigating change, recruitment challenges, and the importance of building a purpose-driven, adaptable culture. Tessa also reflects on how law firms must evolve with societal and technological shifts—and why self-awareness is key to leading through change.Takeaways:• Tessa identifies as a 'people enabler' in her roles.• Her upbringing instilled a strong sense of social justice.• She transitioned from a public law litigator to CEO of Moores.• Moores employs a values-based pricing model, eschewing time-based billing.• Human-centric practices are essential for law firms' future.• Change resistance is common in the legal industry.• Recruiting for adaptability is crucial in today's legal landscape.• Generational differences impact attitudes towards change.• Tessa emphasises the importance of self-awareness in leadership.• The legal industry must evolve to remain relevant and effective.00:00Introduction to Legal Change Agents Podcast02:01Tessa's Journey to CEO: A Personal Narrative06:05Values-Based Pricing: A Revolutionary Approach10:48Human-Centric Law Firms: The Future of Legal Practice18:00Navigating Change in the Legal Industry24:04Recruitment and Culture: Finding the Right Fit29:50Reflections on Leadership and Change Management