The Powerful Pistachio - My Ag Life Episode 13

APG president, Richard Matoian, and VP of APG, Judy Hirigoyen join Jason to discuss the 2020 “on year” pistachio crop. They discuss their approach to informing the public about new pistachio research, proving the pistachio is a complete protein. This sustainable plant-based protein now enters the same arena as meat, fish, dairy and eggs. They explain their marketing strategy and how they have communicated the healthy benefits of the pistachio. Richard also talks about the new federal assistance program for pistachio growers and the recent NOW concerns.